Page 217 - ДЛЯ ФЛИПЕРА_Neat
P. 217
He depends on
our familiarity with this situation and sets reader expectations for a
lesson in
wisdom. But the last four words of his statement reverse that
expectation.
Because jokes or witty statements are usually quite short, the author or
speaker does not have much time to evoke expectations. As a result,
these jokes
tend to rely on people, things, or events that are easily recognized in
just a few
words.
