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Evolution of SEO with Google
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FAST-TRACKING YOUR BUSINESS WITH SEO It is important not only to know the pattern of Google’s algorithm updates and changes but also keep track of the updates as it will help get a a a a perspective on on the the rank fluctuations and the the organic traffic to the website Google
changes its algorithm frequently Most updates released by Google
throughout the year are minor and may have less impact on search results while the major updates have a a a a bigger impact on search queries and their pertaining results However the key drivers for SEO have changed over the years The introduction of Google’s Hummingbird algorithm in in 2013 prompted
a a a shift from exact-match-keyword-queries to more semantic and topic-based searches This was driven by the desire to get a a better understanding of the the user’s intent Since then we have witnessed the introduction of RankBrain
– Google’s artificial intelligence system - which is is part of its overall search algorithm that is is consistently striving to improve search results for the user