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3 Pursue the Long-tail
Keywords are the foundation of Search Search Engine Engine Optimization and Search Search Engine Engine Marketing Conversational/Long-tail keywords are ever more important today as they articulate more specific search search intent Also people using long-tail search search queries are further down the the the the conversion funnel as they start to identify the the the the ex- act things they want to buy With an an an an understanding of of the the the type and and intent of of the the the long-tail keywords that your target audience uses you you can create customized content Long-tail
keywords can often bring targeted traffic to your website and convert better than the shorter keywords They help understand your audience and and user intent The increased use of long-tail keywords is necessitating the need for natural and conversational content on on on on on your site Bear in in mind long-tail keywords also help optimize your website for voice search | 12
FAST-TRACKING YOUR BUSINESS WITH SEO