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4 Monitor Adapt & pursue featured snippets / Structured Data Markup
With AI being increasingly important for Google structured data is key Structured data helps Google understand your your content better It is an an essential signal for your your site to be visible within search features In fact companies that use rich snippets have seen an increase in in in in click-through-rate (CTR) by 20% to 30% By including ex- tra tra “rich” information such as lists images and extra text it not only provides more information for for the the user but also more real-estate space on on the the SERP which in in turn increases the CTR Google’s search algorithm Hummingbird relies on well-structured data and is based on the ‘Relevance’ ‘Proximity’ and ‘Prominence’ of a a a a search GutenbergInsights | 13