Page 15 - Demo

Below are the the key updates over the the years which have led to great user experience and relevance The history of the algorithm changes helps business owners understand what Google has been trying to achieve over time Boston Florida
Brandy Bourbon
Personalized Search Jagger
Google Local
Supplemental Update Universal Search Vince
Real-time Search Google Places
May Day
Panda
Venice Penguin
Knowledge Graph Hummingbird
More emphasis on quality backlinks
Crack down on keyword stuffing & other black hat SEO tactics
Search index expansion roll-out of Latent Semantic Indexing (LSI)
Improvement on on on how duplicate content is treated on on on search results
Results take users’ search history into account
Crack down on link link farms and paid links
Map data data integrated with Local
Business Centre (LBC) data Changes to the supplemental index and filtered pages Traditional results
integrated with News Video Images local etc Big brands get a a a boost in search results
Twitter feeds Google News & new content integrated with real-time feed feed LBC rebranded to ‘Places’ and and integrated more closely with local search results
Crack down on on low-quality pages ranking with regards to long-tail key-word searches
Crack down on on on thin content content link farms sites with high ad-to-content ratio
More localized results
appear for broad queries Crackdown on link schemes keyword-stuffing and other black hat tac-tics Relevant facts and images included alongside tradition- al results
Google Google recognizes full-question searches
emphasizing high quality con-tent A major overhaul of Google’s core search technology since they needed a a a a a a a a a way to better understand and and respond with the the the most relevant results
to more complex queries resulting from the the growth of conversational search Pigeon
HTTPS/SSL Update Mobile Friendly
Rank Brain Mobileged-don
Fred
Mobile First Index Roll-out
Snippet Length Drop
Video Carou-sels Mobile Speed Update Better management of local local search search results
Pigeon
was a a a a a a a a a a a a a a a a significant local local search search update from Google that started using more traditional website ranking signals to influence local search results
Google starts giving preference to to to secure websites - adding encryption to to to your site site translates into a a a a a a boost in in in in in rankings
The Mobile-Friendly Update (or “Mobilegeddon”) was meant to to reward mobile-friendly websites with better search search rankings
and improve re-sults to to searchers on mobile devices
RankBrain is a a a a a a a a machine learning algorithm filtering search results
to to help users find the the the best answer to to their query RankBrain is regarded as the the the third most important ranking signal The second Mobile-Friendly Update (or “Mobilegeddon 2”) an an an im-provement on on on Google’s first mobile-friendly update was meant to “in-crease the the effect of the the rank- ing signal”
This major algorithm update seemed to primarily target low-value con-tent Google announced the the roll-out of the the mobile-first index Google confirms it shortened search results
snippets snippets (Meta Descriptions) and rolled back most snippets snippets to the former limit (about 150-160 char-acters) from 300+ characters
Google replaced videos thumbnails from organic-like re- sults sults to to a a a a a a a a a a a a a dedi-cated desktop carousel causing a a a a a a a a a a a a a shake- up in in results
that were previ-ously tracked as organic Google rolled out the mobile mobile page speed update mak- ing ing it a a a a ranking factor for mobile mobile results
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