Page 30 - The Inquiry into the Development and Implementation of a Multimedia Resource to Help Improve Parental Involvement in Their Child’s Reading Literacy During the Primary School Years.

requirements from the parents and incorporate a learning platform that best fits their

school community as a whole. This can be achieved by gathering qualitative data
from the parents via face-to-face meetings, email communications and

questionnaires. Schools can then begin to start creating eLearning resources and best
practice examples that are tailored towards the needs of the parents and the pupils.

2.6 Digital Video Production as an Instructional Tool

“Most of the content 10 years ago was text, and then photos, and now it’s quickly

becoming videos. I just think that we’re going to be in a world a few years from now
where the vast majority of the content that people consume online will be video.”

-Mark Zuckerberg (2016)

The use of multimedia in education has changed the way pupils learn, allowing them
to collaborate and communicate with their peers inside and outside of the normal

school hours through a medium that is innate to them. If their learning environment
mirrors the ways in which they engage with the world, they will excel in their

education (Christen, 2009). When pupils collaborate on group projects or use peer-

to-peer assessment they are learning from their peers (Keser et al., 2011). These
traits have now transitioned into the workforce with many companies seeking

employees who possess ‘soft skills’ such as collaboration, customer satisfaction, and
cross-functional leadership" (Christen, 2009, p.29). As a result, teachers have been

progressive in the use of these technologies enriching their lessons with a mixture of

video, text, audio and animation in order to assist and appeal to the many learning
styles and requirements of their pupils. One of the emerging technologies in the

educational sector over the past decade is the use of digital video (Feierabend &
Klingler, 2003).

Video technology has proven to be an accessible, interactive and multifunctional tool
that assists the teacher in motivating and instructing the learner. These benefits do

not exclusively apply to younger students, as research has shown that interventions
such as online demonstration videos that instruct parents on how to read with their

child have been effective in improving reading achievement (Purcell-Gates et al.,
2014). Clark & Mayer (2011) discuss how the multimedia principle applies to video

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