Page 1 - February 2025

www.ntda.org FEBRUARY 2025
NATIONAL TRAILER DEALERS ASSOCIATION TRAILERTALK
N DA

Peter Sheahan to Deliver Keynote Address at 35th

Annual NTDA Convention in Tucson, Arizona

Cardinal Health, and Walmart.

Sheahan is also the author of several influential books, including
Flip, Making It Happen, Generation Y, and Matter: Move Beyond
the Competition, (and three others) which explore the principles of
innovation, strategic execution, and competitive differentiation. His
work emphasizes the power of mindset shifts and proactive change in
achieving sustained business success.
Keynote Focus: Innovation, Growth, and Resilience

At this year’s NTDA Convention, Sheahan’s keynote will address
the pressing challenges and opportunities facing trailer dealers in
an era of rapid change. From supply chain disruptions to evolving
customer expectations, businesses must adopt new strategies to stay
competitive. Sheahan will delve into:

• Adapting to Market Disruptions: How trailer dealers can
turn industry challenges into opportunities.
• Driving Growth Through Innovation: Practical steps for
The 35th Annual National Trailer Dealers Association (NTDA) embracing change and leading in uncertain times.
Convention, Oct. 7–9, 2025, at the JW Marriott Starr Pass Resort
in Tucson, AZ, is set to feature a powerhouse keynote address by • Building a High-Performance Culture: Strategies for
renowned business strategist and thought leader Peter Sheahan, fostering resilience and accountability within organizations.
founder of Karrikins Group.
With his engaging storytelling and real-world business insights,
As an internationally recognized speaker, author, and expert on Sheahan’s presentation promises to inspire and equip you as a
business growth, Sheahan will bring his dynamic insights to trailer Convention attendee with the tools they need to elevate your business.
industry leaders, providing actionable strategies to navigate today’s General Session & Keynote
evolving market landscape.
The NTDA Convention is the premier networking and educational
Sheahan has built a global reputation for helping organizations event for trailer dealers, manufacturers, and suppliers. Bringing in
accelerate growth, transform their business models, and stay ahead a speaker of Peter Sheahan’s caliber underscores the Association’s
of disruptive trends. As the founder of Karrikins Group, a consultancy commitment to providing valuable thought leadership to our
specializing in cultural transformation and business development, members. As the industry continues to evolve, Sheahan’s expertise in
Sheahan has worked with some of the world’s most recognizable business transformation will offer timely and relevant guidance to help
brands, including Hyundai, Wells Fargo, Apple, Microsoft, IBM, Pfizer,
you stay ahead of the curve.

The Convention General Session & Keynote Presentation will also
ALSO IN THIS ISSUE feature a point-counter-point discussion on regulatory affairs and their
impact on the economy as well as an industry economic outlook.
PAC
Registration & Housing
NTDA’s Commercial Semi-Trailer Advocacy PAC Working with RV
Registration and housing for the Convention will open in May 2025.
Industry Association to Allow 100 Percent Deductions on Floor
For more information, visit www.ntda.org.
Plan Interest…Pages 6–7