Page 22 - February 2025

TRAILERTALK

East Manufacturing Renames Company East

Trailers

East Manufacturing LLC, a North American leader in premium aluminum trailers, proudly announces its
new name: East Trailers LLC. This renaming aligns the company with its vision to be the best partner for
transportation companies. It reflects the company’s steadfast commitment to delivering high-quality,
innovative aluminum and steel trailers and aftermarket parts — all designed to meet the ever-changing
needs of its customers. This shift underscores the company’s vision to prioritize its customers in every
aspect of its business, from product design, manufacturing and support to aftermarket parts and service.

The name change highlights a streamlined identity, focusing on the company’s core product line — trailers — and reinforcing its dedication
to being an integrated solutions provider and a reliable partner for the trucking industry. With this transition, East renews its focus on
enhancing customer relationships and fostering innovation to address the challenges faced by the transportation industry.

“The transition to East Trailers LLC marks an exciting new chapter in our journey,” said Tom Wiseman, President of East Trailers LLC. “This
change reflects our unwavering commitment to providing the highest quality trailers for both the on-highway and vocational trucking
markets. It also solidifies our vision to place customers and partners at the center of everything we do. We look forward to continuing to
drive success together under our new name.”

While the name has evolved, Wiseman emphasized that East’s dedication to innovation, superior craftsmanship and exceptional service
remains stronger than ever.

Along with the name change, East has renamed its website URL to East-Trailers.com. In addition, the East logo will remain unchanged with
the new East Trailers LLC name.

Peterson Manufacturing Celebrates Shur-Co® Launches Shur-Lok® E-Series
80 Years in Business Electric Roll Tarp System
Shur-Co®, a leading manufacturer of
In 2025, Peterson
Manufacturing celebrates innovative, cargo covering and cargo
a significant milestone: control systems and related accessories
80 years of innovation, growth, and dedication to the for the transportation industry, is excited
transportation industry. to introduce the all-new Shur-Lok® E-Series Electric Roll Tarp System. This
innovative system effortlessly retrofits manual roll tarps, converting them
to electric with ease. Additionally, the E-Series is an excellent upgrade for
Since 1945, Peterson has established itself as a leader in
producing high-quality lighting products for commercial customers looking to replace a lower-quality electric tarp system with a
vehicles, trailers, and the automotive industry. This anniversary reliable and high-performing solution.
not only represents a major achievement for the company but
also highlights the resilience, ingenuity, and dedication to the The E-Series is designed to deliver reliable performance in a compact
customer that has driven Peterson’s success over the years. package for all grain trailer makes and models. Its direct drive motor, paired
with an all-metal 90° gearbox, ensures durability and efficiency. The custom-
molded SMARTwire™ features a watertight connection that prevents
Throughout its 80 years, Peterson Manufacturing has been
at the forefront of innovation in the vehicle lighting sector. corrosion, streamlines installation, and eliminates the need for wire stripping
A major turning point came in the 1980s when the company or crimping.
shifted its focus to developing high-performance LED lights.
The transition from traditional incandescent bulbs to LEDs not The E-Series motor produces optimal torque for all grain trailer roll tarp
only improved the energy efficiency and longevity of vehicle applications. No electrical energy is used to actuate the brake on the motor
lighting but also paved the way for new product lines and but rather a magnetic brake system operates independently of the motor’s
applications. electrical power. This creates a reliable brake that is not prone to failing like
brakes with electrical connections. For more information about Shur-Co,
please visit www.shurco.com.
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