Page 17 - KEK Sungailiat Bangka

TARGET MARKET CHARACTERISTICS
T A R GET M A R K ET C H A RA CT ER IS TICS

EAST ASIA
+ E A S T A S IA
T
TOURIST
RIS
T
O
U
INLAND
+ WESTERN 1 MAINLAND + EAST ASIA
A
M
TOURIST CHINESE TOURIST
I
C
N
H
ESE
8 EUROPEAN • SHOPPING & SPENDING 2 HONGKONGERS,
H
S
O
DING
P
G
S
&
N
P
E
PIN
B

NDS
&
• PRESTIGE & BRANDS MACAU
P
A
STIGE
E
R
R
E
USIAS
U
LTUR
T
E
C
T
N
H
• CULTURE & HISTORY • CULTURE ENTHUSIAST • NATURE, CULTURE, EVENTS

AIR
AIR
AN
AN

AN
CLE
AIR
CLE
CLE
IENCE
X
E
AL
R
PIC
ER
P
C
•
I
E
MAT
• • TROPICAL CLIMATE • • CLEAN AIR • EXPERIENCE
L
O
T

GROUP (OLDER
BIG
• REST & RELAXATION • BIG GROUP (OLDER) ) • TRAVELLING DISTANCE CONCERN
EN
INDEP
(YOUNGER)
DENT
• ASIAN FOOD • INDEPENDENT (YOUNGER) • TRAVELLING WITH FRIENDS & FAMILY
• LOW COST TRAVEL • SHOP LESS
+ WESTERN + EAST ASIA
TOURIST
TOURIST
7 AMERICAN 3 TAIWANESE
• SHOPPING & HAUTE CUISINE
• LUXURY ACCOMODATIONS
• TROPICAL CLIMATE • ADVENTURER
• CHINESE FOOD
• CULTURE & HISTORY
• GIFTS
• NATURE & LANDSCAPE
RE
LAXE
COMOD
D
AC
ATION
SE
LEMEN
E
TIT
OF
T
EN
•
NS
• SENSE OF ENTITLEMENT • • RELAXED ACCOMODATION
EAST ASIA
+ SOUTH EAST + E A S T A S IA + EAST ASIA
ASIA TOURIST TOURIST
7 SINGAPOREAN, 5 KOREAN 4 JAPANESE
MALAYSIAN etc
• NATURE & CULTURE
AN
T
A

A
R
E
&

L
ER
I
C
W
• LOW BUDGET, HIGH VALUE • CLEAN AIR & WATER
I
NTED
E
IENCE

O
ER
E
X
P
R
• FOOD, RELAXATION, ADVENTURE • EXPERIENCE ORIENTED • SHORT STAY
EN
T
M
RTAIN
E
&
M
• TOURISM INFRASTRUCTURE CONCERN • MIXED ACTIVITY & ENTERTAINMENT • SERVICE ORIENTED
XED

I

E
VITY
T
I
C
A
T
N
NS
EN
• TRAVELLING DISTANCE CONCERN • ENVIRONMENT SENSITIVE • CLEANLINESS & SAFETY
T
ONMEN
SE
ITIVE
VIR
CON
IOUS
DG
SC
BU
ET
• SUSTAINABLE CONCERN • BUDGET CONSCIOUS • SENSE OF INFATUATION
• AVOIDING SUNRAYS 1 7
17
*Tourist characteristic conducted from several country tourism board report