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FASHION HUB & TABLES
• TO CREATE HIGHS AND LOWS WITHIN THE CURRENT STORE FLOOR LAYOUTS IT IS IMPORTANT THAT THIS AREA IS LOOKING NEW EACH MONTH.
• TABLES WILL CAPTURE KEY TIMINGS TO ENSURE WE MAXIMIZE SALES POTENTIAL IN PEAK TRADE.
• AT THESE KEY TIMINGS THE FASHION HUB AND THE FRONT TABLE WILL BE INTEGRATED TOGETHER TO
CREATE A STRONG PRESENCE AT THE FRONT OF THE STORE.
• THE FASHION HUB WILL BE REPRESENTED IN SELECTED STORES WHICH WILL BE MEASURED BY STORE
SQUARE METERS. THIS WILL TAKE ON A 2 TIER APPROACH: 1. TOP 28 STORES
2. TOP & ALL STORE COMBINATION - TOTAL 71 STORES
TYPES OF TABLES:
1. MOST CURRENT TRENDS - ACCESSORY AND /OR APPAREL 2. BE CONNECTED - CULTURAL INFLUENCES
3. REWIND – SCHOOL HOLIDAYS
4. GIFTING
5. TACTICAL PROMOTION – FOOTWEAR
