Page 17 - Active Test
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IN STORE SIGNAGE
• ALL STORES WILL BE RECEIVING IN STORE SIGNAGE SEASONALLY, WHICH WILL DIRECTLY RELATE TO ‘BTG’.
• TOP 18 STORES WILL BE RECEIVING IN STORE SIGNAGE SEASONALLY, HOWEVER NEWNESS WILL BE ADDED
TO SUPPORT SELECTED MONTHLY FOCUSES
• IN STORE TICKETS ACROSS ALL DEPARTMENTS WILL BE CAREFULLY CONSIDERED:
1. CLEAR AND CONSISTENT IN PRICING;
2. SHOW NEWNESS;
3. BE CONNECTED.
• ALL IN STORE TICKETS WILL BE REVIEWED MONTHLY TO ENSURE WE ARE COMMITTING TO THE ABOVE AND
THAT WE ARE NOT OVER MESSAGING TO OUR CUSTOMER.
• DIGITAL INNOVATION TO BE REPRESENTED IN OUR IN STORE ENVIRONMENT TO INCREASE OUR
SUSTAINABLE FOOT PRINT. A 3 TIER APPROACH WILL BE IMPLEMENTED ACROSS A FLAGSHIP, TOP AND AN ALL STORE ENVIRONMENT.
