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STORE SEGMENTATION
• STORE SEGMENTATION WILL CONTINUE FOR SUMMER 2020/21
• THIS WILL ENABLE US TO PROJECT A MORE FASHIONABLE IMAGE ACROSS OPINION MAKING AREAS • VM VISITATIONS WILL BE BASED ON STORE SEGMENTATION
45
9
VM TOP 2
• MONTHLY VISITS • (NO IN STORE VM)
120
ALL STORES
• BI-MONTHLY - SEASONAL VISITS
FLAGSHIPS
• INSTALLATIONS
• IN STORE VM
• MARKETING & PR OVERLAY • 1-2 WEEKLY VISITS
3*
VM TOP 1
• FLOORING
• IN STORE VM
• 1-2 WEEKLY VISITS
7*
OPINION STORES
• ALL STORE WINDOWS • MONTHLY / BI-MONTHLY VISITS
*OPINION MAKING STORES
PRAHRAN, BRIGHTON, MALVERN
SEASONAL STORES
• ALL STORE WINDOWS • PRE / PEAK TRADE VISITS (1-2 ANNUALLY)
**SEASONAL STORES
SORRENTO, MORNINGTON, MANLY, ROSEBUD, ROCKHAMPTON, CAIRNS, SURFERS PARADISE
