Page 28 - BrandBook

Brand Template Elements
COLOURS
The three dominant colours of this toolkit are: • DEEP BLUE
• GRAY / SILVER
• TEAL
• The JN Blue and Yellow also appears as in the JN Bank logo
DESIGN ELEMENTS
The available elements to create the identifiable JN Bank communication template go together to form:
The ‘Brand Belt’ - Holding elements together
The elements consists of a DEEP BLUE BAR,TEAL BAR and a SILVER/GRAY central shape with rounded edges as per the rounded edges of the JN icon.
All print communication must carry the SILVER/GRAY central shape with rounded edges.
Branch/location branding and signage may utilize the colours of the template toolkit without the rounded edges of the gray shape.
PARAMETERS
Variations and combinations of these elements are allowed within the following parameters:
• All three colours of the colour pallette must be clearly visible in the
creative
• No additional colour variations and shapes can be added to the template elements
• The original shape of the template elements must be maintained. (Do not screw, distort or change shapes of pallette elements)
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