Page 29 - BrandBook

Brand Template Elements
The Design Tool Kit
The ‘Brand Belt’ - Holding elements together
The Brand Belt will always appear in designs for JN Bank for the life cycle* of this template design kit. These simple elements will be used as readily identifyable elements that will be creatively combined and adjusted within pre-set parameters to establish a wide variation of fresh and exciting content for print and digital media communications.
The following pages will help to illustrate some possibilities in adjusting the Brand Belt to achieve a range of looks.
*The recommended Life cycle of this template treatment is 60 months after which it must be reviewed and updated or redesigned.
27