Page 17 - 4th Qtr 2017 Newsletter TAA_FINAL

TAA NEWS

A Message from By: Hannes Combest, CAE
NATIONAL AUCTIONEERS ASSOCIATION: 60th Anniversary

Recently, I had the opportunity to Annual Convention
sit in on an NAA task force that is May 7-11, 2017
developing a new designation for Frisco, TX
Contract Auctioneers. This task force
has opened my eyes to the auction
industry in a ton of new ways.

The task force was chaired by Janine Having said that, you WILL have the
Huisman, CAI, AMM, BAS, GPPA, who opportunity to receive ANY content
hired contract auctioneers for her you want.
family’s business focused on equipment
and classic cars and is a benefit Let me give you an example.
auctioneer. Ten committed NAA Beginning Jan. 1, 2017, the NAA
professionals sit on this task force – Knowledge Center will be completely
all of whom have been or work with free. For those of you who don’t
contract auctioneers. And all are know about the Knowledge Center,
singularly focused on ensuring that it is simply a collection of recorded
NAA’s newest designation will help conference sessions that range back
contract auctioneers in the automobile several years. In the past, we have
sector, the livestock sector, real estate charged $20 or more for each of these
or benefit work (or with any other sessions. But, we want members to
asset class) be successful. have access to everything they need. Start gathering your
So, the Board approved a proposal to pictures and ads for
Here’s what I learned – as much as I make those free to NAA members.
have been exposed to in the auction the Advertising and
industry, each asset class and auction To further help you decide what you Photo Contests!
professional is very unique with want, each title will be tagged with
unique needs for their business. We an icon that will let you know which
at NAA know this inherently, but I of the five Communities of Practice
don’t know that we have acted on it the specific session addresses. Some ADVERTISING CONTEST:
as well as we could have. may address more than one community; This year we are adding a
some may address all five of the promotional piece category to
Enter a new concept that the NAA communities; and some may be the advertising contest!
Board of Directors has approved: specific to one audience.
called the Communities of Practice. Categories include:
It works very simply: We have If this all sounds big, that’s because • Video
identified five communities: Contract it is. The Communities of Practice • Multi-Colored Brochure
Auctioneers; Real Estate; Benefits; will take a long time to be integrated • Media
Personal and Commercial Property; into the fabric of NAA. But, we are • Website
and Marketing and Management. starting. • Social Media
All of these communities will have • Promotional Piece - New!
education targeted to them (including We are grateful for our members
a specific summit each year), each at NAA and grateful to the state PHOTO CONTEST:
community has designation programs associations for helping us spread Categories include:
focused on them, and all will have information to those of you who • Auctioneer in Action
content written and provided do not belong. We want all auction • Ringman
specifically for them. professionals to be successful – it is • Auction Crowd
important to our industry. • Merchandise for Sale
It is NAA’s opportunity to help you • Behind the Scenes
get the information you most need On behalf of the NAA Board and staff, • Most Unusual
for your business to be successful. I would like to wish all of you happy
holidays and best wishes for a very FUN AUCTION:
It is not a one size fits all approach. SUCCESSFUL 2017. Be thinking about what items you
will bring to the FUN auction!

17
www.texasauctioneers.org 4th Quarter • 2016