Page 2 - DOKUMEN ASLI Elisa
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DAFTAR ISI
BAB 1. PENDAHULUAN .......................................................................................................................... 3
1.1Latar Belakang ................................................................................................................................... 4
1.2.Tujuan .................................................................................................................................................... 4
1.2.1Umum ........................................................................................................................................... 4
1.2.2Khusus .......................................................................................................................................... 4
1.3Manfaat ............................................................................................................................................... 4
1.4Waktu Penelitian ................................................................................................................................ 4
BAB 2. LANDASAN TEORI ..................................................................................................................... 5
2.1Sistem Informasi Pemasaran ............................................................................................................ 5
2.1.1Pengertian Sistem Informasi ...................................................................................................... 5
2.1.2Pengertian Sistem Informasi Pemasaran .................................................................................. 5
2.2 Analisa dan Desain Berorientasi Objek .......................................................................................... 6
2.3Unified Modeling Language (UML) ................................................................................................. 7
BAB 3. METODOLOGI PENELITIAN ................................................................................................... 8
3.1 Objek Penelitian ................................................................................................................................ 8
3.2Jenis Data ............................................................................................................................................ 8
3.2.1Data Primer ................................................................................................................................. 8
3.2.2Data Sekunder ............................................................................................................................. 8
3.3Sumber Data ....................................................................................................................................... 9
3.3.1Survey ........................................................................................................................................... 9
3.3.2Wawancara .................................................................................................................................. 9
BAB 4. HASIL ............................................................................................................................................. 9
4.1Segmentation, Targeting and Positioning (STP) ........................................................................... 10
4.1.1Segmentation ............................................................................................................................. 10
4.1.2Targeting .................................................................................................................................... 10
4.1.3Positioning ................................................................................................................................. 10
BAB V ........................................................................................................................................................... 11
5.1Kesimpulan ......................................................................................................................................... 11
5.2Kesimpulan ......................................................................................................................................... 11
Bibliography ................................................................................................................................................ 12
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