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on driving innovation, and ● Experience Optimization- the obvious and explore a range of
companies are looking to innovate, Helps companies to improve their innovative ideas.
automate, and deliver superior user customer experiences and grow the A combination of following five
experience. To stay relevant, it’s business factors makes INKONIQ more
more about how you are able to use ● Design Practise Set-up- Helps the efficient and different from its
latest trends in Big Data, Artificial forward-thinking organizations in competitors:
Intelligence, Machine Learning, transitioning to design-led culture
Augmented Reality to design for 1. Client as a Partner – Clients
the innovative interfaces such as The company services also cater are asked to participate directly
conversational interfaces, voice to Strategy Consulting, Mobile with the company team in a
user interfaces (VUI) and natural App Development, Product collaborative process based on
user interface (NUI). Engineering, Websites, and Digital specific measures of success,
INKONIQ firmly believes in Marketing. rapid prototyping, testing, and
improvement.
its out-of-the-box thinking and Differentiating Factors
applying principles of human- 2. Expert Team + Holistic Process -
centred design, but it’s also INKONIQ comes with 16 years of
equally important to embrace a INKONIQ design, technology, and marketing
holistic approach that takes into follows a holistic expertise, and they have refined a
consideration the technological “ research driven results-driven design methodology
advancements and changes in the to iteratively improve the digital
user lifestyle. Understanding the experience experience.
human behaviour has become design process 3. Rapid Prototyping, not
critical to unlock the business that will help find presentations - The breakthrough
values. There’s a strong awareness a better product ideas usually come through
of applying user insights and iterative design and rapid
design principles to develop market fit to prototyping. Static presentations
products that solve real human achieve success are things of the past.
problems. 4. Be Local, but think Global - The
Services “ leadership at INKONIQ has a rich
INKONIQ has been building INKONIQ follows a holistic experience of working with top
successful digital experiences research driven experience agencies in NY, bringing about the
across industries and domains design process that will help find innovation, process, fit and finish,
spanning from Banking, Insurance, a better product market fit to and attention to detail that you’ll
Fintech, Healthcare, Media, achieve success. At INKONIQ, find only amongst the top global
Retail, e-Commerce, Education, the company process emphasizes design agencies.
E-learning, Entertainment, and on driving clarity with the client 5. It’s about small details - What
Travel. The firm holds fully on what success looks like, what
integrated design practice that should be their future roadmap.
includes various steps like User Through iterative design approach,
Research, Usability Study, the team works on understanding * Year of Founding: 2011
Interaction Design, Motion Design, users and their behaviours through * Founding Members: Rajesh
Prototyping, UI Engineering and deep empathy which is backed by Kumar
they take care of all the client needs user research techniques. Empathy * Funding Information: Self-
– helps the INKONIQ team in funded
● Ideas to Product- Helps to forming a user point of view to * Office Locations: Bangalore,
validate the idea, craft the address the design requirements Karnataka
experience, and build world-class and explore a wide variety of * Company Strength: 51-200
apps and websites possible solutions- to go beyond * Website: www.inkoniq.com
29 October 2019
