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product to others. In addition, from a marketing perspective, good UX leads users to interact with
              you and provide feedback on how to improve your product. This is critical information that you
              may only be able to get from your users.

              We might not like to admit it, but people do judge a book by its cover. So, it’s a natural
              consequence that a well-executed design can sell a product before it’s built. Here’s what we mean:
              hallmarks of good UI are a consistent theme from screen to screen, which includes graphics and
              animations, uniform layout, and ease of use. Consistency on every screen builds credibility and
              keeps users from getting confused. You want them to be happy, keep using your product, and,
              telling others about it.

              With each passing year, the nation is realizing the importance of UX/UI in the business and what
              can be a better way than recognizing the industry stalwarts who are contributing distinctively in
              transforming the scenario of these countries?

              In this special issue, we introduce ‘10 Most Promising UXUI Designing Companies in India
              2019’, in order to assist businesses to choose the right companies. We have featured UXExpert
              as the cover story. It specializes in the design of user interaction and in the use of emerging
              techniques and practices for developing usable human-computer interaction.

              We have introduced profiles of Bridge UX, Divami Design Labs, GoodWorkLabs, INKONIQ,
              Mobinius Technologies, NetBramha Studios, OMSOFTWARE, Pixlogix InfoTech and TechVed
              Consulting.

              Our in-house editors have come up with some adroitly written articles such as – ‘The Difference
              between UX and UI Design’; ‘2019 UI and UX Design Trends’ and ‘6 UX Rules Tech Startups
              Need To Master’.

              It’s time to flip the pages and have smooth design experience with a reading pleasure!





              It needs to stand out from the crowd —

              “good enough” is no longer good enough!












                                                                                       Pallavi Sabe
                                                                                       Editor-in-chief
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