Page 32 - 10 Most Inventive Interior Design Startups 2019

the interior designer, and increases
the chances of conversion too, he
explains.

Initially, the platform was designed
to focus on the visualisation aspect
of furniture, but the founders soon
realised they could add real value if
they actually allowed customers to
customise the furniture as well. When
they went to market with their first
consumer solution, they realised not
everyone was interested in custom-
ising furniture to their requirement
themselves. So, they decided to ex-
pand their offerings to include interior
designers and end-consumers.

“We will soon be launching a custom-
er-facing product, and have in-house
designers for that product. The kitch-
en design product that is currently live
does not require any assistance from
us once a manufacturer starts using
it,” says Lovepreet.

The platform launched the first prod-
uct for furniture stores in June this
year.

Seems like a hit

“Our technology solution is one of
a kind. Given the fact that technolo-
gy isn’t constrained by geographical
boundaries, our revenues from this in the UAE to expand the global foot-
segment can run very high,” says print.
Lovepreet.
Investors rest in faith
For their only live product, design
tool for furniture stores, the platform In May 2015, the platform got an an-
operates on a pay-per-use model. So, gel round of investment. It raised seed
a store with low volumes can pay less, money from Idein Ventures in January
while a seller with high volumes will 2016.
pay more.
Its major focus since raising a seed
It started sales in Bengaluru in June, fund has been building the core team.
and has around 25 clients in the city Additionally, it has made large invest-
so far. In July, they launched the ser- ments in product development. A
vice in Mumbai, and are seeing good fraction of the investment was utilised
traction there as well, with more than in developing office infrastructure.
10 clients already on board.
“More than funds itself, it was the
It plans to launch services in eight expertise of our investors that steered
other cities in August — Delhi, Hyder- Infurnia towards a manifold increase
abad, Chennai, Kolkata, Ahmedabad, in value,” says Lovepreet.
Pune, Kochi, and Guwahati.
Why are startups rushing to furniture
Besides, the duo is in talks with stores Inc?