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MARKETING
Facebook Adds New Tools for Auto
Dealers
Facebook has announced the launch of contact form; users need only confirm the
dynamic ads and new updates to lead ads, information they wish to share to make
both specifically designed for automotive contact. Both enhancements were designed
businesses, including dealers. to target Facebook users on any platform,
including smartphones, tablets and desktop
The dynamic ads are designed to self- computers.
generate based on each dealer’s updated
inventory — primarily make, model and “To be successful in today’s auto industry,
year — to show the most compelling vehicles you can’t wait for customers to find you
Facebook has announced new to individual Facebook users. Dealers may — you need to create intent by proactively
digital tools designed to help choose to link the ads to vehicle description reaching people in relevant and timely
ways,” Facebook’s announcement read, in
pages or lead submission forms.
auto dealers connect with part. “The people coming into a dealership
and capture car buyers on the The company also announced are just a small subset of your potential
social network. enhancements to its lead ads. Designed to customer base — and that’s why it’s helpful
simplify the process of “capturing intent,” to generate intent before they arrive to your
lead ads now send users to a prepopulated location.” n
GIADA Independent Auto Dealer DECEMBER 2017 | 13
