Page 10 - GIADA-April-2018

“The company said the Atlanta
entity will combine the
expertise of big corporation
with the spirit of a startup." SAVE

Mercedes-Benz USA THE

announces Atlanta

innovation hub launch at

headquarters grand opening DATE

By Auto Remarketing Staff

At the official grand opening of its new 200,000 square foot headquarters in Sandy Springs, GIADA
Ga., Mercedes-Benz USA announced plans to launch a new global innovation hub called
Lab1886 in Atlanta this summer. Convention

Along with MBUSA president and chief executive officer Dietmar Exler, the ceremony & Trade Expo
included Governor of Georgia Nathan Deal; Mayor of Atlanta Keisha Lance Bottoms; and
Axel Harries, Daimler vice president sales Mercedes-Benz Cars and product management July 12-14
Mercedes-Benz Passenger Cars.
Hyatt Regency
The new headquarters is made entirely of glass that is supported by a steel structure. An
estimated 1.6 acres of glass make up the facility, the company said. Savannah

“All the stars are aligned. Our new Atlanta headquarters marks a highpoint for Mercedes- Savannah, GA
Benz in the U.S. market,” said Exler said in a news release. “Not just in terms of being the
leading luxury brand in the U.S. for the past two years, but also in terms of this building
which is designed from the inside out to enable a creative, innovative and empowered
workforce more representative of a start-up than a conventional corporation.”

Harries shared Daimler’s plans to establish a global innovation hub called Lab1886 in
Atlanta to open in the summer to help drive innovation.

The company said the Atlanta entity will combine the expertise of big corporation with
the spirit of a startup.

“In the last few years, we have watched Atlanta carefully: Excellent colleges and universities
are offering highly skilled and motivated graduates, and more and more innovative
technology and digital companies make their home here. Atlanta is a true city of the
future – a perfect match for Mercedes-Benz,” Harries explained. “We will build the fourth
Lab1886 opening here in Atlanta this summer.”

Lab1886 joins three existing locations in Beijing, Berlin and Stuttgart.

In addition to a nature trail that encircles the building and more than 780 trees, the new
headquarters 12-acre campus includes a conference center, a coffee bar, a 5,000 square foot
fitness center and an on-site child care facility.

The facility is located near Georgia 400, at the intersection of Mercedes-Benz Drive. n

8 | GIADA Independent Auto Dealer APRIL 2018