Page 57 - GIADA-April-2018
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Samfo Auto Sales & Service Inc.
        Sanders Auto Group LLC
        Sapphire Auto Brokers, LLC
        Select Luxury Cars
        Showtime Auto
        Shure Auto Sales
        Smartway Auto LLC
        SOL Automobiles Inc.                    How to Spot the Red Flags in
        South Nation Group Inc.
        Southeast Investment Ventures LLC                   Your CRM System
        Southeastern Vehicle Remarketing
        Southern Auto Imports LLC
        Southern Gentlemen's Best Deals       By Mark Vickery, senior director of performance management at VinSolutions
           Auto Sale
        Southern Roads Auto, LLC             Dealerships are taking a good first step  dealerships adopt the mantra that if it is not
        Southern Star Automotive, Inc.       in generating leads and sales when they  in the CRM, it did not happen. This is often
        Southwell Auto Sales                 decide to invest in a CRM. Just like any tool,  particularly problematic with inbound
        Sparrow & Sons Auto Sales LLC        however, a CRM system is only as effective  calls.
        Strong Automotive                    as the user behind it.
        SYL Auto Broker                                                           All too often, customers call in, perhaps ask
        Tax Mobile                           There are too many instances where, six  a few questions, then salespeople answer
        Taylor Auction                       months into a relationship with a CRM  those questions and then hang up the phone.
        TBA Automotive Group LLC             system, dealerships fail to understand why  They don’t collect contact information, and
        Terry's Auto Sales                   the CRM has not been the game-changer it  they don’t log the conversation into the
        The Penn Warranty Corp.              was advertised to be.                CRM.
        The Salvation Army Auto Sales
        Tiger Hunter Auto Center             The  real  problem  is  not  often  with  the  Without that critical info in the CRM, no
        Tillman Motors LLC                   CRM, however. The problem is often with  one will ever follow up with that customer.
        TitleTec                             the way people are using (or not using) the  And it costs money to get that customer to
        TJS Auto and Truck Sales LLC         tool.                                call the dealership.
        Toy's Motor Inc.
        Trebor Auto Sales LLC                Luckily, there are several CRM-utilization  If you’re not entering every single customer
        Triple MMM Auto Repair               red flags that are easy to spot. Every  interaction into the CRM, you are throwing
        Trust Motor Company LLC              dealership is different, but there are a couple  marketing dollars out the window.
        Trustworthy Car Seller, LLC          of key indicators that can alert you that
        Tucker Automotive Inc.               something may be amiss in your processes.  It  is  impossible  for  anyone  to  remember
        United Luxury Motors LLC                                                  every customer interaction and provide
        US Auto Liquidators LLC              For starters, look at how many uncompleted  transparency to the rest of the dealership.
        US Online Auto LLC                   or overdue tasks are in your CRM. Every  If data and information are not entered into
        USA Auto Sales                       uncompleted task is a missed opportunity  the CRM after every phone call—inbound
        USA Express Auto Sales, LLC          to connect with a customer. Every overdue  and outbound—then the task is not being
        ValueMax Car Rental                  task could have been the sale your  done correctly, and your employees are
        VEMO Auto Auctions                   dealership needed to meet its goals.  creating holes in your system and processes.
        Venture Vine LLC
        VM Auto LLC                          Reviewing overdue tasks is also an important  There are many best-in-class dealers who
        Waze Automotive LLC                  first step because these uncompleted tasks  have seen incredible returns on their
        WD Autos LLC                         can be an indicator of flawed processes. A  CRM investment and usage. These dealers
        William D Auto Sales Inc.            lot of overdue tasks often suggest that CRM  consistently innovate and adjust how their
        Williams and Stazzone Insurance Agency   processes are too complicated or difficult  systems are used, helping the system cater
        Woodard's Automotive                 to complete, and reviewing those processes  to their needs and goals.
        WSN Sales Inc.                       right off the bat could avoid other problems
                                             down the road.                       By learning to recognize these CRM-
                                                                                  utilization  red  flags  and  making  tweaks
                                             It is also important to take a look at how  accordingly, other dealers can see the same
                                             often customer data is actually being  results and appreciate CRM as the effective
                                             entered into the CRM system. Many  tool that it is. n
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