Page 3 - CIADA-Winter2020

HIRING NEW

SALESPEOPLE?

A LOOK BACK:
Have CIADA teach your new salespeople
2020 why it is important to follow certain
procedures required by the state. When
you hire new salespeople, you put your
dealership’s reputation in their hands. If they
have been selling vehicles and understand

which we are governed by, then you are
THE YEAR OF the numerous regulations, laws, and statues
probably okay. If they are brand new in
the business and starting a new career, do
SURPRISES you really want to risk everything you have
worked for on someone who can pass a test
but has no knowledge of the guidelines?

CIADA teaches a pre-licensing class every
Wednesday where we cover these import-
ant topics and administer the test. Make
sure your new hires are educated on the
laws and are ready to start selling vehicles.
In the future when we talk about 2020,

what exactly will we say?

By David Cardella, CEO, CIADA

When the year began, we were off to a great start - selling cars
and firing on all cylinders. Anyone who wanted a job could find
one. Unemployment was the lowest in our country’s history,
wages were up, stock market was up, inventory was available,
and then COVID hit.

Everyone started looking at their inventory wondering how
to sell it when nobody was working. Unemployment hit 20
percent, people were getting sick and dying, store shelves
were being emptied, and our lots were full of vehicles. All of a
sudden, the government started pumping money out and the
PPP money helped keep businesses open enabling people to
keep working, and cars were selling. We looked around and our
lots were empty, which meant we had to buy vehicles, and prices skyrocketed. Inventory
became scarce, natural disasters hit across the country, and we had our fires. We cannot sell
from an empty shelf, so of course, we drove the market higher shaking our head wondering CIADA PREFERRED
when it would end. Every vehicle we bought sold in record time. PROVIDERS WILL

The market and sales numbers began to adjust as we headed into winter, as it does every SAVE YOU MONEY
year. Dealers took a look at their inventory, making sure they had the right mix going into
the end of the year. With a big sigh of relief, dealers were grateful for surviving and for the CIADA is continually looking for ways
year ending. Now, they could start to prepare for 2021. Then we had COVID flare up, the to save our members money. Visit ciada.
possibilities of another shutdown and an election they are still arguing who the winner is org/preferred-providers to see who
30 days later. Yes, 2020 was the Year of Surprises!!! we have vetted and endorsed to help
you save money and provide the best
experience for your customers.
2021, PLEASE BE NORMAL! n

FRONT LINE | CIADA.ORG WINTER 2020 | 2