Page 3 - GIADA-Sept-2018-Final

GEORGIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION
INDEPENDENT
auto dealer

SEPTEMBER 2018
2 | Relationship Building: The Key 10 | 2 Factors Perhaps Driving Rise 38 | Charleston Auto Auction
to Success! in Used-Vehicle Sales Accepts 2018 CIADA Waymaker
2 | Advertiser Index 14 | Requiring Buyers to Buy Learning Community Service
4 | Passing the Torch Service Contracts? Read This. Award
6 | Auctions Help Independents 16 | How to Convert on the 3 40 | ADESA Winnipeg Auto Auction
Find Cars as Franchise Stores Customer Buying Signals Named Eastern Chapter Auto
Keep More 18 | Culture: You’ve got it all wrong Auction of the Year
8 | Delivering a Car Buying and we NEED to talk about it! 42 | Auction Directory
Experience Your Customers 20 | Dealer Principal as Big Brother 46 | New & Renewed Members
Want 21 | Events Calendar 48 | GIADA Staff
9 | Small Business Optimism 22 | Service Provider Directory
Reaches All-Time High 36 | Southeastern Auto Auction
Celebrates 22 Years in
Savannah GA

SLATE OF OFFICERS
Chairman of the Board Sr. Vice President-at-Large
Bart Barton • Barton Used Cars Joe Addison • Joe Addison Motors, Inc.
® Newnan, GA • 770-527-5804 Savannah, GA • 912-234-5306

President Sr. Vice President-at-Large
Lee Cavender • Cavender Auto Sales Dennis Pope • Peoples Financial Hiram
The magazine of the Gainesville, GA • 770-297-8700 Hiram, GA • 770-948-6110
GEORGIA INDEPENDENT
AUTOMOBILE President Elect First Vice President-at-Large
DEALERS ASSOCIATION David Mosley • Cherokee Auto Group Jason Reaves • Waynes Reaves Software
Canton, GA • 770-345-0282
WWW.GIADA.ORG Macon, GA • 478-474-8779
6903-A Oak Ridge Commerce Way First Vice President Second Vice President-at-Large
Austell, Georgia 30168 David Johnson • Cherokee Auto Group Mark Brunn • ADESA Atlanta
T | 800-472-8101 or 770-745-9650 Canton, GA • 770-345-0282 Fairburn, GA • 770-357-2277
F | 770-745-9655
Second Vice President
EXECUTIVE DIRECTOR | EDITOR Vacant Third Vice President at Large
Amy J. Bennett Donnie Bazemore • Southeastern Auto
MAGAZINE AD SALES Third Vice President Auction of Savannah
Jordan Head | 770-745-9650 Hudson Biondo • MasterCars Auto Sales Savannah, GA • 912-965-9901
VENDOR RELATIONS Doraville, GA • 770-450-5000
Kristin Reilly | 770-745-9650 Fourth Vice President-at-Large
PRODUCTION EDITOR | COPY WRITING Treasurer Glen Reeves • Reeves Insurance Agency
Jordan Head | 770-745-9650 Jack Carter • Turn & Burn Motors Douglasville, GA 770-949-0025
Professional Mojo | info@professionalmojo.com Conyers, GA • 678-562-1793 Auxiliary Officers
For more information about the GIADA, John Weir • Autostar Finance, Inc. Auxiliary President, Renae Barton
topics addressed in this issue, or for additional Scottsdale, GA 404-297-7756) Auxiliary Vice-President, Jill Mosley
copies please contact GIADA, (800) 472-8101. Auxiliary Treasurer, Wendy Brunn
Copyright 2018 Secretary Auxiliary Secretary, Laurie Higgins
Bob Rainey • Rainey Used Cars
Camilla, GA 229-995-5124
GIADA Independent Auto Dealer SEPTEMBER 2018 | 1