Page 14 - GIADA-May-2018-Final

INDUSTRY TRENDS

How Car Dealers Can Reach

Millennials – and Their Boomer Parents

By Paula Tompkins, CEO and Founder of ChannelNet

In 2014, Millennials became the largest
generation in the U.S., surpassing Baby
Boomers. At 25% of the population,
Millennials are poised to be 40% of the
vehicle purchasers in 2020.

But marketing to them – and their Baby
Boomer parents – has proved challenging,
right? The traditional tactics don’t work
anymore. So how do you market to not only
one generation but two?

You find a common
ground.
Start with this: Today, Baby Boomers are
just about as active on social media as their
Millennial kids.

Baby Boomers spend more hours online
per week (Facebook is their preferred
social-media site) than those between the
ages of 16-34. On top of that, Baby Boomers
are the more likely generation to look for
more information after seeing something of
interest on social media.

Millennials may have grown up on digital,
Sunsets are beautiful, unless but the generation before them has also
adapted to the technology and is extremely
active.
it’s your GPS network. When auto dealerships started using a

digital platform to improve engagement
Switch now to 4G LTE. through personalized digital messaging, we
found the key aspect to success is relevant
content.
4G LTE is the only cellular network that will be growing, leaving
behind older technologies. If you are looking for a long term But how do you know if it’s relevant? Here
solution, look at our 4G LTE GPS trackers. are some quick suggestions:
Find out how much more SVR Tracking can do for you besides
basic locate. You’ll be amazed at how far we’ve come! If They Like the Content,
Call, Email or Text. We pride ourselves on providing the best training and They Will Refer It to
support in the industry supported by a 3 year hardware warranty. Others Via Social Media
Millennials like to share and many strive
Visit us online at www.aragps.com to get “likes” and positive feedback for
Call or text 770-871-0051. their social-media posts. In fact, 70% of
Millennials are more excited about a
E-Mail aragps@mailga.net ARA GPS
Continued on page 14
12 | GIADA Independent Auto Dealer MAY 2018