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GEORGIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION
INDEPENDENT

auto dealer

JULY/AUGUST 2020

2 | Message from the President: 6 | COVID-19 Changes 32 | They Called it Facebook
Let's Remain Compliant Everything – Except How for a Reason
2 | Advertiser Index Americans Will Buy Cars 34 | New & Renewed
2 | Advertising Opportunities 10 | How to Get Started with Members
4 | Message from the Executive Online Auctions 36 | The CARLAWYER ©
Director: Business as Usual? 12 | Slippery Synthetic Fraud 37 | Pre-License Calendar
Not Quite. Increasingly Occurring in 38 | Auction Directory
4 | COVID-19 Updates Dealerships 42 | 8 Tips to Consider
5 | Phone Scripts Still Work, 15 | Service Provider Directory Before You Drop the Price
Stop Excusing Poor 30 | 5 Reasons Why User 44 | GIADA Staff
Phone Skills. Experience is the Foundation
of a Strong Dealership

SLATE OF OFFICERS

Chairman of the Board Sr. Vice President-at-Large
David Mosley • Cherokee Auto Group Dennis Pope • Peoples Financial Hiram
® Canton, GA • 770-345-0282 Hiram, GA • 770-948-6110

President Sr. Vice President-at-Large
David Johnson • Cherokee Auto Group Jason Reaves • Wayne Reaves Software
Canton, GA • 770-345-0282 Macon, GA • 478-474-8779
The magazine of the
GEORGIA INDEPENDENT President Elect First Vice President-at-Large
Hudson Biondo • MasterCars Auto Sales
Randy Mosteller, Microbilt
AUTOMOBILE Doraville, GA • 770-450-5000 Kennesaw, GA • 803-309-0909
DEALERS ASSOCIATION
GIADA.ORG First Vice President Second Vice President-at-Large
6903-A Oak Ridge Commerce Way Jack Carter • Turn & Burn Motors Glen Reeves • Reeves Insurance Agency
Douglasville, GA • 770-949-0025
Conyers, GA • 404-297-7756
Austell, Georgia 30168
T | 800-472-8101 or 770-745-9650 Second Vice President Third Vice President-at-Large
F | 770-745-9655 John Weir • Autostar Finance, Inc. Julie Dermer Colgate • WoodmenLife
Scottsdale, GA • 404-297-7756 Ellijay, GA • 678-447-1161
Third Vice President Fourth Vice President-at-Large
Neill Waters • USAuto Sales Melanie McKinney, The Golden Rooster LLC
EXECUTIVE DIRECTOR | EDITOR Duluth, GA • 770-280-3907 Lagrange, GA • 678-218-6618
Amy J. Bennett
Treasurer Auxiliary Officers
Donnie Bazemore • Southeastern Auto President: Lisa Johnson
For more information about the GIADA, Auction of Savannah Vice President: Laurie Higgins
topics addressed in this issue, or for additional Savannah, GA • 912-965-9901 Treasurer: Kate Christianson
copies please contact GIADA, (800) 472-8101. Secretary: Wendy Brunn
Copyright 2020 Secretary
Neill Rawls • Georgia Certified Motors
Conyers, GA • 678-906-3793

GIADA Independent Auto Dealer JUL/AUG 2020 | 1