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WORLD FIRST ! TABLE OF CONTENTS
FROM JUNE 7-9, 2021 CONTENTS Click below to open the 1 page
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INTRODUCTION ................................................................................................. 6
WORD OF OIV GENERAL DIRECTOR PAU ROCA ........................................... 26
STATUS QUO ...................................................................................................... 28
How Are You Is a Bad Ques�on 28
Sta�s�cs Have Accurate Data 31
Georgia 43
Argen�na 45
Chile 47
Israel 48
Romania 51
Big, Famous and Tiny 52
Czech Republic 56
INTERMEZZO #1- Ntsiki Biyela ............................................................................. 57
MARKETING ...................................................................................................... 60
What To Do? 60
At the interface When The Show Stops 71
72
of strongest trends Austria 77
Alsace
Alsace Wines are launching Moldova 80
the 1st virtual trade show Portugal 83
with real-life tastings INTERMEZZO #2 - Constan�n Stergides, Dan Gatlin, Edita Ďurčová .................... 84
during the show Call To Ac�on From Lucie ................................................................................. 90
LET`S GO DIGITAL ............................................................................................... 92
Digital Marke�ng 94
Digital Winemakers 103
Introducing Gary Vaynerchuk 111
REGISTER AT Hoe, Scissors and Notebook 121
125
Wine Talks and Tales
Pilgrimage with Znovín 127
MILLESIMES-ALSACE.COM It Works, Even When It Doesn’t 133
137
Paso Robles Wine Man
Alsace Rocks! 138
The Amazon Of Wine 142
PUBLIC RELATIONS .......................................................................................... 146
We All Are Vulnerable to Crises 151
What Is Actually a Story? 156
Another Way to Tell a Story 162
Wise Sponsorship 164
Salon of Wines 166
Values That Are True 169
@ VINSALSACEDIGITASTING 5
