Page 78 - IRANRptJul22

Iranian Netflix clone launched by MCI
telecommunications companies; Huawei equipment is being used, according to reports on the ground.
On November 2, Mehdi Akhavan Bahabadi, CEO of MCI, said at a launch introducing 5G mobile applications in the country that several deals between higher education institutions and the operator have been signed to develop apps locally.
Netbox, a startup Iranian video-on-demand service, has been launched by Mobile Communications of Iran (MCI), Digiato has reported.
The platform was created by graduates of Sharif University of Technology, sometimes referred to as the "MIT" of Iran. The graduates received funding from MCI as part of an initial round of venture capital investment.
MCI’s investment arm announced in March that it would invest Iranian rial (IRR) 750bn ($2.77mn at the free market rate, $17.8mn at the official exchange rate) in two startups.
Mohammad Mehdi Abbaskhani, CEO of the investment arm, said that more than 200 business plans from companies in fintech, tourism, media, health and education were reviewed by his staff this year alone.
Netbox has entered a market with stiff competition. However, foreign streaming services like Netflix and Amazon Prime are blocked in Iran.
One streaming platform already in operation on the domestic market is Filimo. It said in March that it was expanding its reach to other countries with Persian speakers, including Tajikistan, Uzbekistan and Afghanistan.
MCI, despite being the largest and oldest established mobile provider in Iran, has struggled to keep up with its main rival, MTN-Irancell, co-owned by South Africa’s MTN, which has invested huge sums in recent years into tech and e-commerce.
78 IRAN Country Report July 2022 www.intellinews.com