Page 12 - bne_Tech_02_2020

Fintech & E-commerce
February 2020 www.intellinews.com I Page 12
Czech online food shop Rohlik.cz begins operation in Hungary
Czech online supermarket Rohlik.cz has announced its launch in Hungary as Kifli.hu, local media reported.
Hungary is the first market outside the Czech Republic for the group, which wants to expand to new markets in the future, possibly to Germany, majority owner Tomas Cupr said in December.
The online supermarket, branded "crescent roll" in Hungarian, like the name of its Czech peer,
is delivering to Budapest and Budaors, on the outskirts of the capital, but plans to broaden its geographical market later.
Rohlik.cz is ploughing €5mn-6mn into its Hungarian business and expects to recoup that investment by 2022.
Kifli.hu targets a daily 2,000 orders by year- end, bringing annual turnover to HUF4bn-5bn (€11.9mn-14.8mn).
Rohlik.cz was established in Prague five years ago. It now processes 7,000-8,000 orders a day and has annual sales of €180mn.
The company's net profit amounted to CZK108,000 (€4,233) in 2018, while in the previous accounting period the company posted a loss of CZK102mn. This year, according to Cupr, the e-shop should record a turnover of CZK4.5bn.
Rohlik.cz will face stiff competition from Hungary's largest retailers. Spar, Tesco, and Auchan have all launched online delivery in the last couple of years.
Russian e-commerce major Wildberries enters EU with Poland launch
Russia's largest online retailer Wildberries started its expansion in the European Union with launching operations in Poland, the company said.
As reported by bne IntelliNews, fashion e-commerce retailer Wildberries posted $1.8bn sales in 2018 and boosted its top line by 80% in 1H19 to $1bn. The retailer already operates in Armenia, Belarus, Kazakhstan and Kyrgyzstan.
“The start of sales in Poland has become a new stage in implementation of our international strategy. Russian producers, with whom we work, received access to a new large market via Wildberries,” Director for Development Vyacheslav Ivashchenko said as cited by Prime.
Currently the platform wildberries.eu offers over 13,500 brands and growing, versus over 30,000