Page 13 - bne_Tech_02_2020

Fintech & E-commerce
February 2020 www.intellinews.com I Page 13
brands in Russia. In Poland, the company will run a courier service and delivery to 100 pick-up points, the delivery will be free of charge for up to 10 days.
Kommersant daily cited Ecommerce Europe in estimating Polish e-commerce market at €7.4bn annually. Apparel is the largest segment of the market with 16% share. To compare, Russian
Russian e-retailer Ozon to give up own delivery service
Russian e-commerce major Ozon will give up most of its in-house delivery services, Vedomosti daily reported citing the representatives of the company. The daily estimated that Ozon employs about 1,000 delivery runners, or about 5% of total delivery staff of Russian internet shops.
This makes a shift from Ozon's previous policy
of developing own delivery services. In October 2019 the company even launched a new express delivery “Supermarket” service that will deliver food and grocery in under 40-60 minutes in some Moscow districts.
At the same time Ozon also boosted its automated pick-up terminal chain Ozon Box and claimed it
to be the largest in the country at the moment. However, the latest financial report of Wildberries, Russia's largest e-commerce player, showed that 90% of its shoppers chose home delivery over
e-commerce market was estimated at about $11bn at the end of 1H19.
Forbes Russia in 2019 estimated Wilderries’ value at $1.2bn, making it the fourth most valuable Internet company in Russia after Yandex, Mail.ru Group, and Avito. Wildberries also recently made it into the top three most valuable internet unicorns.
picking up goods in the drop-off/pick-up points.
Ozon previously said 44% of its orders were delivered by in-house staff. In 2019 and 2019 it faced difficulties with deliveries, while in October 2019 the delivery staff in Saint Petersburg went on strike.
Now Ozon plans to outsource the deliveries from third parties, while Wildberries will continue to rely exclusively on its own delivery service. Other marketplaces such as Beru of Yandex.Market use a mixed delivery model of both outsourced and in-house staff.
As detailed by bne IntelliNews in exclusive interview with the CEO of Ozon Alexander Shulgin, the company is battling it out in the fast-growing Russian e-commerce market. One of Russia’s big- three online retailers is also exploring non-retail services such as leasing and consumer financing.