Page 7 - 2025 Batson Master Catalog
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MISSION
                                    Our mission is to be good stewards of what God has given us while serving the
                                         fishing rod building industry through knowledge, honesty and integrity.


                                                                          VALUES

                                            We challenge ourselves and our partners

                                                 To create and sustain exceptional customer relationships
                                                 To be innovative in customer-oriented product development
                                                 To be above reproach in all we do

                                                 To grow professionally and personally every day



                                                                           VISION
                                    Our vision is to grow our family of customers by providing exceptional service,
                                                   and innovative products that offer peak performance.
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