Page 28 - Auto Premier may 20 cover
P. 28
A phrase made famous by Dinah Shore in 1953
The song "See The U.S.A. In Your Chevrolet" (title as filed for
1950 copyright) is a commercial jingle from c. 1949, with lyrics and
music by Leo Corday (ASCAP) and Leon Carr (ASCAP), written for
the Chevrolet Division of General Motors. The song was the
Chevrolet jingle sung on the show Inside U.S.A. with Chevrolet by
Chevrolet's real-life husband-wife duo, Peter Lind Hayes and Mary
Healy, years before it became associated with Dinah Shore through
Chevrolet's decade-long sponsorship of her television shows.
Dinah Shore sang the song after 1952, and it became something
of a signature song for her. Later the song was also sung by male
spokesman Pat Boone on his Pat Boone-Chevy Showroom (ABC)
from 1957 through 1960. When the games of the Los Angeles
Dodgers were televised in the 1960s, commercials were aired with
the song sung by John Roseboro and Don Drysdale, whose singing
careers, announcer Vin Scully said, were "destined to go absolutely
nowhere."
Dina Shore, mid 1954 poses with a Corvette