Page 3 - TRACIA J INTERNATIONAL STYLE MAGAZINE FEATURING THE BRONNER BROTHERS

BRONNER BROTHERS THE SECOND GENERATION

Tracia J International Style Magazine is, extremely, proud to welcome and spotlight the President of the International Beauty
Show, James Bronner and President and CEO of Bronner Brothers International Corporation, Bernard Bronner. The Bronner
Brother’s family has a hair care legacy that spans over 70 years with several product lines that promote healthy hair and an
international hair show that continues to dazzle us with their over the top hair styles and fashion. The International beauty show
exhibits products from around the word and spotlights elite skills sets in the realm of creative competition. There are
educational classes, along with stellar celebrity entertainment. The show attracts beauty industry professionals, consumers and
fans from across the globe.
The family empire began, in 1947 by Dr. Nathaniel H. Bronner, Sr. and his brother, Arthur E. Bronner, Sr. with the assistance of
their sister, Emma Bronner began teaching cosmetologists at the Butler Street YMCA in Atlanta, Georgia. Subsequently, the first
Bronner Bros. Trade Show was born with approximately 300 in attendance.

As the show grew – energetic, satisfied customers and space demands forced the selection of other sites for the show. With
the show being such a phenomenal success, expansion included moves from the Marriott Marquis, Hyatt Regency, the Atlanta
Merchandise Mart and finally to its present venue, the Georgia World Congress Center. In 1996, delegates convened in the
magical city of Orlando, Florida.

In 1993 Bronner Bros. achieved a “new level of success” with the changing of the guard. Bernard Bronner took his seat at the
helm of the company as president and CEO. Thus began the second generation of Bronner Bros. Today, Bronner Bros.
continues to ascend from its modest beginnings, setting for itself new goals, new challenges and new standards of excellence.

Tracia J International Style