Page 30 - SeaWorld DNA Guide
P. 30
THE PLAYBOOK
OUR VOICE EXAMPLES
THIS
Real, Authentic
Friendly, Relatable Intelligent, Knowledgable Aware
Passionate, Vigilant Simple
Clear
Confident
Proud, Humble
Inspiring, Optimistic
Fun
Inclusive
Factual
NOT THAT
Contrived, Exaggerated Formal, Impersonal Ignorant, Ill-Informed Oblivious
Careless, Apathetic Complicated Verbose
Cocky
Boastful, Patronizing Dull, Pessimistic Boring, Overly serious Exclusive Sensational
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