Page 29 - SeaWorld DNA Guide
P. 29
THE PLAYBOOK
OUR VOICE
> We must communicate with our guests in an authentic, concise, and heartfelt manner. We’re proud of our body of ongoing work, but we realize there’s so much more that needs to be done. We’re incredibly grateful to our team, partners, and guests for the opportunity to do what we love-make our oceans, our animals, and our
world healthier.
We should avoid over-the-top “marketing-speak” and instead seek to surprise and delight our audience through inspirational and emotive storytelling opportunities.
Tone: Friendly, straightforward, relatable, knowledgeable, confident, inspiring, optimistic.
PARK TO PLANET MISSION GUIDE
29
