Page 4 - SeaWorld DNA Guide
P. 4
OVERVIEW
OVERVIEW CONT.
The content contained within this guide must be shared with internal audiences (Ambassadors, etc.) so they have a deep understanding and appreciation of SeaWorld’s commitment and mission, and how we’re caring for our natural world every day.
Secondly, the Park To Planet Mission Guide must be shared with external audiences to better educate our guests inside the park, to reinforce their positive feelings for supporting SeaWorld, and to highlight the symbiotic relationship SeaWorld has with our partners, our guests, and our world.
Finally, the narrative contained within the guide must be shared with prospective future guests about our pro-planet and pro-animal stance through our outward-facing advertising and marketing efforts.
PARK TO PLANET MISSION GUIDE
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