Page 6 - SeaWorld DNA Guide
P. 6
OBJECTIVE
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B
I. OBJECTIVE
The primary objective of this mission guide
is to provide SeaWorld parks with a playbook
that provides verbal and visual language which communicates the impactful work SeaWorld is currently doing and makes guests feel good about their visit to SeaWorld.
The authentic and transparent execution of these core identity and brand messages will shed light on global problems SeaWorld and its partners are addressing and invite our millions of guests to join our mission and become a part of the solution.
PARK TO PLANET MISSION GUIDE
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