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A Big Opportunity
Custom Brands Emerge in The US
US retailers have yet to adopt custom brands in the high-quality way of their European peers. But, as Jeff Siegel reports, that may be about to change.
Source: https://www.drinks-today.com/
"The current trend in the entire US wine industry is, of course, premiumisation, and what we think of as private-label wine. Lower-priced tiers, two-buck Chuck - that's over. We see an opportunity here, and we need to do a better job than we've been doing to take advantage of that opportunity.“ - Maryrose Rinella, Albertson’s-Safeway
“The biggest obstacle to private label wine success in the U.S. is quality.” - Danny Brager, Nielsen
