Page 30 - Cox Purtell Salary Guide 2019 COMPLETE
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MARKETING & COMMUNICATIONS
CURRENT TRENDS
INDUSTRY GROWTH TOP DRIVERS OF ATTRACTION
The marketing sector continues to flourish 1
throughout Australia, but particularly in Salary / Compensation
NSW and VIC.
2 Work-Life Balance
Overall, the sector has shown an annual
growth rate of 2.2%, significantly higher
compared to the 1.5% per annum growth of 3 Work Culture
the entire Australian labour force.
Marketing professionals can therefore
expect continued job growth in their
industry, with a range of skill sets required. STAFF RETENTION
Whilst a competitive salary remains
the number one priority for marketing
professionals, work-life balance & work
SKILLS IN DEMAND
culture are close behind.
Increasingly, the need for generalist
marketing skills is being replaced by more Flexible hours and remote working hours
specific skill requirements. are particularly sought after, interestingly,
however, few seek over-time or time-in-lieu.
Marketers with experience in tech and
digital will continue to be highly desired, as The workplace culture is also highly valued
organisations take more of their marketing by marketing professionals, with candidates
to the online space. seeking workplaces where their voices can
be heard and they have an opportunity to
make a difference. Fostering a collaborative,
Moving away from traditional marketing
platforms, employers are looking for innovative culture where people feel
marketing professionals who can utilise new empowered and welcome to talk up will go
mediums, technologies, and data in their far in attracting & retaining staff in this sector.
marketing campaigns.
GENDER SPLIT
60% 36%
2019 SALARY GUIDE | COXPURTELL.COM.AU 30
