Page 38 - Cox Purtell Salary Guide 2019 COMPLETE

SALES

CURRENT TRENDS

CONTINUED GROWTH TOP DRIVERS OF ATTRACTION

In 2019, we continued to see growth in 1
the sales sector for the 27th year in a row. Salary / Compensation
Unemployment in sales is extremely low
across Australia, with a lot of activity in this 2 Work-Life Balance
sector in WA and VIC in particular.

Sales Assistant roles have seen the 3 Development Opportunities
greatest degree of growth of any single
job in Australia, outranking both aged care
workers & registered nurses.

For candidates, this means that whilst they
do face greater competition in the market, STAFF RETENTION
employers are also more willing to take
unskilled candidates or those coming from Unsurprisingly, candidates in the sales
a different career background. industry value money above all else,
prioritising it more than candidates in any
other industry.

Work-life balance has moved up in the
SKILLS IN DEMAND list, likely as a reaction to an industry
known for long hours and little over-time
Employers looking for sales professionals compensation.
are increasingly looking at soft skills over
experience & hard skills, a contributing Despite being the third most important factor
factor to the increase in entry level positions. for candidates, development opportunities
are most sought in the form of career
Strong communication and customer progression through promotion, rather than
service skills are listed as most important for training opportunities.
sales representatives, in addition to lateral
thinking skills and talent in targeting key
markets.

The struggle to fill Business Development GENDER SPLIT
Position continues, for both employers and

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2019 SALARY GUIDE | COXPURTELL.COM.AU 38