Page 32 - Alex Ferguson: My Autobiography
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was in the schoolboy enclosure that day because I played for Queen’s Park at the time, which entitled
  me to walk in the front door and head for that part of the ground. I left three minutes before the end of
  the game to get a bus home, because I was working in the morning, and of course missed all the
  celebrations at the end, which were unusual in football around that time. Real performed a big parade

  with the cup and were dancing about the park. I missed out. The next morning, with the papers laid
  out, I studied the photographs and thought: ‘Damn, I missed seeing all that.’
     Hampden Park was packed with 128,000 souls. To beat the huge exodus from big games, we would
  run miles away from the ground: sprint away from Hampden towards the terminus, and take a bus
  from there. It was a three- or four-mile run to the station, but at least we were on the bus. The queues
  at the ground would be miles long. Miles long. Dads would pull up in lorries and you would give
  them sixpence each and pile onto the wagon. That was another route in and out. But it would have

  been unforgettable to get to Hampden for that 2002 final, which Real Madrid won 2–1, to send a
  Manchester United side out onto that sacred turf.
     Carlos Queiroz joining as my assistant was another major initiative that year. Arsenal had won the
  Double the previous season and Roy Keane had been sent home from the 2002 World Cup, so there
  was plenty to occupy my mind as we set off on another journey. When Roy was sent off after tangling
  with Jason McAteer at Sunderland, I dispatched him for a hip operation, which removed him from the

  picture for four months. Soon after we struck a bad run of form, losing at home to Bolton and away at
  Leeds. We managed only two wins from our first six games and were ninth in the table when I took a
  minor gamble and sent a number of players away for surgery in the hope that they would return to
  energise us in the second half of our campaign.
     In September 2002, though, the knives were out for me. The nature of the job is that the public will
  attack  you  when  things  seem  to  be  going  wrong.  Plus,  I’ve  never  been  beholden  to  the  press  and
  couldn’t count on them for support. I never socialised much with them, didn’t give them stories or

  mark their cards, with the exception – occasionally – of Bob Cass, of the Mail on Sunday. So they
  had no reason to love me or support me through hard times. Other managers were more skilled at
  cultivating relationships with the press. It maybe bought them a bit more time, but not indefinitely.
  Results determine whether the guillotine stays up or falls.
     Media pressure is usually where it starts. Whenever there was a bad spell I would see the line:
  ‘Your time’s up, Fergie; it’s time to go.’ The old line about shelf-life. You can laugh at it, but you

  mustn’t get yourself in a tizzy, because hysteria is the nature of the beast. There have been so many
  favourable headlines about me over the years, because the press could hardly avoid writing them,
  given the success we had, but to be called a genius you also need to accept that you are probably also
  going to be called a fool.
     Matt Busby used to say: ‘Why read them when you have a bad result? I never did.’ And he lived in
  an era when the press wasn’t as pervasive as it is today. Matt would always ride the waves of praise
  and condemnation without bothering too much about either.

     What  we  did  at  all  times,  in  success  and  adversity,  was  make  sure  the  training  ground  was
  sacrosanct.  The  work  there,  the  concentration,  and  the  standards  we  maintained  never  dropped.
  Eventually that consistency of effort will show itself on a Saturday. That way, when a United player
  has  a  couple  of  bad  results,  he  will  hate  it.  It  becomes  intolerable  to  him.  Even  the  best  players
  sometimes  lose  confidence.  Even  Cantona  had  bouts  of  self-doubt.  But  if  the  culture  around  the
  training ground was right, the players knew they could fall back on the group and the expertise of our

  staff.
     The only player I ever coached who was totally unaffected by his mistakes was David Beckham.
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