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Nollywood
The impact of
In this piece, we make an analyses of the Diaspora.
economic impact of Nollywood in Nigeria,
being the second-largest lm industry in the Today in Nigeria, Nollywood is considered
world. Nollywwod, Nigeria's thriving movie the second largest employer of labour, with
industry, has taken a giant stride to become an average movie employing a minimum of
an industry to reckon with in and outside the 130 people. Paul Obazele revealed to
country. In just few years, Nollywood has LEADERSHIP that Nollywood is today a
grown to become the second largest lm voice, a name and has a face and the
industry in the world, generating well over government has come to respect its potency.
hundreds of million dollars per year for the He said, “Government has come to
Nigerian economy. Between the late 1980's understand the impact of Nollywood. It has
and early 1990's. come to understand that the only way for
Nigeria to survive as it is today is to venture
From the genesis, Lagos Nigeria was into entertainment because aside
confronted with outbreak of crime and government, both federal and state,
insecurity, resulting to poor patronage in Nollywood is the second largest employer of
movie theaters as people became reluctant to labour.
be out on the streets. The crime situation
paved way for home videos and many Today the gap in between the world largest
entrepreneurial minded Nigerians saw it as Wood (Hollywood) and the world second
an opportunity to make remarkable largest Wood (Nollywood) is far to be
difference. However, experts credit the birth compered due to prevailing factors, such as
of Nollywood to the 1992 video release of poor funding and apathy on the part of
Living in Bondage, a movie with a tale of the government. One of the task of Nollywood
occult that was an instant and huge-selling seminar group is to involve global experts on
success. It wasn't long before other ways of bridging this gap by chatting up new
producers discovered the hidden treasure. ways and opportunities for both investors
and the movie players to maximise benets
As it stands today, there are well over 300 and we strongly believe that doing this will
movie producers in Nigeria and thanks to not only spell wealth for Nigeria economy,
new technologies; bulky videotape cameras but Africa as a continent.
gave way to their digital descendents, which
are now being replaced by HD cameras. This project is poised to empower
Editing, music, and other post-production Nollywood to keep Nigeria and Africa on the
work are now done with common computer- global map and to share our stories with the
based systems. Amidst criticism, Nollywood rest of the world. We are ready to meet with
movie is a staple in almost every Nigerian Top government functionaries and
home and Africa. The appeal has even institutions across Africa to plead the cause
stretched far beyond Nigeria as the last few of our Dear Nollywood. Join us as we
years have seen the growing popularity of rewrite, revamp Africa business and image
Nollywood lms among Africans in through Nollywood.