Page 31 - Playbook Handbook

The golden rule of social media: treat other people’s content the way you’d want them to treat your content.
Aim for three posts per week. Details are provided on page 20
Keep the number of followers you have above the number of accounts you are following. Aim for a ratio of 2:10. More details on the follower/following ratio here: https://keyhole.co/blog/what-is-a-good- follower-to-following-ratio/
This Instagram and Facebook account is not a personal account. Do not post anything regarding politics, personal beliefs or other posts highlighting your personal life.
Your posts do not have to contain pictures of you or your children (though they can from time to time) and should primarily highlight a place in your community rather than you or your child.
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