Page 33 - Playbook Handbook

Through much trial and error, the following model has proved successful in managing the Instagram account and providing and quick and easy
resource of fun for the community.
Once you feel ready with enough content, aim to post three times a week. This will allow you to actively engage your audience, increase following and drive traffic to the website (which will in turn lead to marketing opportunities). The following model will make this easy!
Step 1: Assign one category for each week (I.e. splash pads, tandem swings, kid friendly dining, etc) The larger attractions and sponsored posts can get a week of their own with two posts on the single topic.
Step 2: Write your first post on the category (For example, a post about a splash pad). Publish it early in the week.
Step 3: Write your second on the category (A second Splash pad in your region) Publish mid week
Step 4: Download the image from the Category Title Page document on Canva. Write a short blurb encouraging others to share their favorite splash pad. Add a link to you bio to the archive page on the website.
Watch the video for more explanation
https://youtu.be/O1Owo2XSPe8
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