Page 51 - Runshaw College Prospectus 2020

Graphic Communication
Where are you going?
Art Director
Artist
Graphic Designer
Illustrator
Marketing Co-ordinator
Why should I come to Runshaw to study Graphic Communication?
Graphic Communication is an exciting and wide-ranging subject, we want students to leave multi-skilled and aware of all the opportunities that exist within the industry.
This course encourages students to explore visual communication and ideas through typography, printmaking, illustration and digital media. Students are guided to work with a range of media including traditional art techniques such as drawing, printmaking and collage.
You will also learn specialist industry software including Photoshop, Illustrator and InDesign, using these programmes to explore image manipulation, vector graphics and layout design. The course gives you the opportunity to discover your own specialist area within graphics, from illustration to animation.
Our classrooms include specialist Apple Mac suites, a print room, dark room and photography studios; we also have an on-site art shop.
It is important to please note that this course is different to a GCSE Graphic Products course, since the Graphic Communication course at Runshaw focuses students to create mainly 2D work, such as posters, CD covers, flyers and magazine articles. The Graphic Communication year culminates in the end of year public exhibition which displays an amazing array of students’ work produced over the whole of the course, and is something that all our staff and students look forward to.
What will I study?
You will investigate the main areas of Graphic Design:
• advertising
• illustration
• packaging
• typography (design using type and
letter forms)
• computers in art and design
• historical and contextual studies in
graphic design
Within these areas you will produce personal responses to set briefs with expressive
and experimental use of different media, techniques and processes. You will develop your drawing skills, communication and experimentation as well as your contextual understanding of graphic design.
Previous briefs have included advertising campaigns, fashion illustration and packaging design, all focusing on developing your use of visual language.
How is the course assessed?
• 60% coursework
• 40% externally set examination
How do I find out more and apply?
Please see our course leaflet at www.runshaw.ac.uk and press the ‘Apply’ button. For guidance about what careers subjects can lead on to please access nationalcareersservice.direct.gov.uk
student profile Eniola Adaranijo
Graphics, Media Studies and Textiles
“I enjoy the range of courses I’ve chosen as they are very creative and allow me to develop my artwork skills. I hope to go onto Fashion Design at Manchester Metropolitan University after I complete my studies at Runshaw.”
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Graphic Communication