Page 8 - September October 2014

8 Telecom Reseller
September/October 2014
Twitter Social
TelecomReseller

Inc.
Connect and Communicate
Wars - Are You

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by Thomas B. Cross follow on
Fax: 360 260-9726 Twitter @techtionary
TISO 9001
800.797.2983
Web: www.telecomreseller. witter and social media guerilla wars
www.a1teletronics.com
com/avayaextra
are on the rise and who has the most AscdiNatd The global alliance of the it channel
As an Independent Distributor, A1 Teletronics, Inc. is not afiliated with the manufacturers of the products it sells except as expressly noted
followers wins and wins big. Getting real
otherwise. Any and all trademark rights associated with the manufacturers’ names and products are owned by the respective manufacturers.
and “meaningful followers” is a never-ending
challenge and Twitter makes it easy for your
competitors to see who follows you. Competitors Connect.
can also subvert and sabotage all your “thought
leadership” eforts as well. Having both a defense
and an ofense is critical to surviving these social
wars. You must build your own strategy and here
are 10 brief examples of what I think you should
be doing.
1 - Reward - like Amy Vanderbilt and Emily
Post would remind us - always send “thank you” Twitter posts when someone retweets you and
even when they fav a post. hey took the time
to share or let you know they favored what you
said. Even better is to retweet (RT) someone who
had retweeted you - returning a favor is always
appreciated.
2 - Rescue - there are times that you need
to rescue a friend in search of a job, customer
or cause. Helping save the day is a good way to
give back that you can do this easily and it takes
little time to do it. Someday you may also need a
lifeline and it’s good to have friends when you do.
3 - Remind - remind yourself oten what is
your cause or challenge you face in your posts. I
ind that oten amateurs just RT other people’s
content (OPC) and not their own. It is like the
adage if you don’t have anything nice to say don’t
say anything at all.
his applies to just posting blather and while the source may appreciate what you do, your
followers generally do not as they see it as you
being a sales pitch for other peoples’ content and
products.
Spend the time writing your own blog post and
commentary on the topics you follow and even
write on that you don’t care about keeps you on
the forefront of followers’ minds. his positions
you as being a real thought leader and not just a
shill for someone else.
4 - Retain - keeping your thoughts fresh is
always a challenge but nothing in this world stays
the same for more than a nanosecond, so you
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and bring a new idea or fresh approach to an old
idea.
his helps you retain your followers and with M Series telephones keep your customers connected to stream sound, place
hundreds of thousands of new users a day, you
have the opportunity to gain new friends but also retain the ones you already have.
and receive calls over their own cell network, charge phones and tablets, and
5 - Regain - there are a wide range of tools that access the Internet via a built-in Wi-Fi access point. Call +1.719.368.6544,
tell you who has unfollowed you. Not surprising
there are a lot of people who follow you and write info@teledex.com, or visit www.teledex.com for product and pricing
when you follow them and then they unfollow details and to request a sample phone.
you so they can gain more followers based on
Twitter’s new follower restrictions. Equally so
you should unfollow them as these fakers are not
worth following either.
However, it is a good idea to take the time to
go ind new followers to see other “birds of a
feather” who you ind interesting and that you
can learn from.
Accept no substitutes.
In Part 2 - I will present Tips #6-#10 -
exploring what your competitors are doing to do
and what you can do to win the cock-ight rather ©2014 Cetis, Inc. Product specifications and descriptions in this document subject to change without notice. CetisM, Teledex are trademarks or registered trademarks of Cetis, Inc.
than end up as road kill. TR

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