Page 9 - September October 2014
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September/October 2014
Telecom Reseller 9
Making the case for SIP trunking
Inc.
Connect and Communicate
But how does all of this happen? How do P
WE BUY these connections become one inter-operable LATT
A1 SIP TRUNKING/ YOUR EXCESS
REPAIRS
network? he answer is in SIP trunking. SIP
DOES HOSTED IP-PBX
trunking is the process of taking the phone lines by George Platt, CEO & President of
that facilitate voice calls and replacing them Estech Systems (www.esi-estech.com)
IT ALL
Uwith an IP channel, allowing other modes of
niied Communications (UC) is one communication to be leveraged simultaneously.
TECH INSTALLATION/ of the hottest topics in the world of his technology breaks down the walls that have
e-COMMERCE
SUPPORT
TRAINING
MAINTENANCE
enterprise right now. It seems like
historically separated telecom platforms and lets
everyone has to have it - even if they do not them work in ways that foster collaboration.
quite understand what it is. UC deployments bring multiple channels - voice, text, video, etc.
As more companies begin to implement uniied communications strategies, it will be
- together so that they can be leveraged in new essential for other organizations to keep up. he
ways. hink of a video conference that has a chat utilization of a SIP trunk will allow employees at
We continue to redefine independent distribution within the telecommunications and networking channel
window on the side for sending iles and links businesses of all sizes to work in a manner that
without having to navigate to other applications. will inspire innovation around the oice.
through an unmatched dedication to quality and service. We’ll help you connect and communicate.
his streamlined way of working has proven to 800.797.2983
be an incredibly popular asset, and as a result is SIP trunks on the rise
ISO 9001
www.a1teletronics.com
being sought out all over the world.
As a means to obtain next-level telecom AscdiNatd The global alliance of the it channel
networks, SIP trunking has already proven to
As an Independent Distributor, A1 Teletronics, Inc. is not afiliated with the manufacturers of the products it sells except as expressly noted otherwise. Any and all trademark rights associated with the manufacturers’ names and products are owned by the respective manufacturers.
be valuable and viable. In fact, it is becoming
the most popular choice of forward-thinking
organizations. According to a study conducted
by Infonetics Research (tinyurl.com/cvlhsax), the
number of companies that have SIP trunking in
their wheelhouse will rise to 58 percent by 2015,
surpassing the amount of businesses that rely on
an increasingly-archaic T1 line. “We surveyed
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close to 300 businesses about their SIP trunking I
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SIP trunking adoption is growing as businesses seek to improve the reliability and lower the
cost of communication services,” said Infonetics
principal analyst Diane Myers.
A similar report presented by Eastern
Management Group (tinyurl.com/l2nrqbm)
believes that one in four companies will be using
SIP trunks 100 percent of the time by 2018.
But that being said, it is important to
understand that these transitions do not happen
all at once - they require mission-speciic
planning in order to be successful. According
to NetworkWorld contributor Tim Greene,
businesses that want to unlock the potential of
SIP-enabled uniied communications will need
to evaluate their needs and capabilities before
making this kind of transition. he potential
payof for this kind of initiative, however, will be
worth all of the efort that goes into it.
Beneits of SIP trunking are clear
Uniied Communications can have incredible
windfall for the organizations that seek them
out. Not only can businesses cut costs, but they
can also improve employee productivity in a
signiicant way.
According to a whitepaper by Ovum (tinyurl.
com/qtv9by), these improvements can be
so great that they end up overshadowing the
inancial beneits. he “second-wave” beneits, as
Ovum refers to them, give workers more control
over how they interact with their peers and
colleagues. Traditionally-separated channels can
be used in tandem to create more meaningful
interactions. Worklows and calls can be routed
in more eicient ways so that less time is wasted
playing phone tag.
here is a lot of money and efort that can be
saved by organizations that invest in SIP trunking for their uniied communications infrastructures.
Whether the choice is to keep systems onsite or
in the cloud, businesses stand to increase their
visibility and stature among their rivals when
leveraging UC through a SIP trunk. TR
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