Page 21 - Telecom Reseller November December 2015

WebRTC
November/December 2015
4 planetNovember 2014 Telecom Reseller 21
The dedicated news source reporting on all things WebR
T

ROYAL
GENBAND and QUOBIS Collaborate to Quickly B
continued from page 13
r

Wall Street Journal in September.
result of increased participation. Another bene t Although smartphones are viewed mainly the number stays with the company, the former
Extending EMM capabilities to employee-
is faster forensics because archives now aren’t as data devices, 59 percent of BYOD activity is employee has a signi cantly reduced opportunity
Advanced WebRTC Capabilities to Service Provi
d
owned devices is challenging because employees complicated with personal data. making and taking calls, according to Analysys to either take the customers with him/her or
don’t want their personal photos, messages
Mason’s 2013 Connected Consumer Survey.
jeopardize the company’s relationship with the
and other data to be accessed and wiped in the Limited, authorized access to business- customers.
at usage is one reason why the ideal EMM
process. Employees also don’t want their personal only data
Businesses large and small increasingly
platform also lets businesses assign a second,
text messages, calls, emails and photos archived Frisco, Texas, and Vigo, Spain, November
two organizations to address the growing
understand BYOD’s bottom-line and
e persona architecture also enables businesses
work-only phone number to an employee-owned
a richer, more immersive communications
WebRT
with corporate information.
experience than any other product currently
12, 2014 – GENBANDM, a leading
demand of service providers and enterprises
competitive bene ts, including greater
to secure work-related calls and data so they
smartphone.
market s
To help overcome these challenges, businesses on the market. “GENBAND has carved out
developer of real time communications
for real-time embedded communications.
responsiveness to colleagues and customers, and
can be accessed only by authorized parties.
is feature provides two bene ts. First, it
revenu e
are increasingly selecting secure mobile apps that a distinctive leadership position in WebRTC
software solutions, today announced
GENBAND’s SPiDR WebRTC Gateway
lower overhead costs compared to purchasing
is security is a bene t for any business, but
enables archiving of business calls and text
of a su c
are integrated with EMM platforms that use a it can be critical for those governed by laws or
messages, such as for regulatory compliance or
through our SPiDR WebRTC Gateway
it is collaborating with QUOBIS, a
is designed to enable the addition of high
a smartphone, tablet or wearable for every
is the c
“persona” architecture, which separates business and Kandy communications platform,”
leading provider of carrier-class uniied
quality communications across a range
employee. But they o en overlook BYOD’s
regulations requiring them to secure information
simply to be able to verify who agreed to what
Collab o
and personal calls and data. is design enables said Brad Bush, Chief Marketing Oficer
communications solutions, on the
of web, telecommunications and other
challenges and risks, including embarrassing,
on individuals, such as the Health Insurance
during a voice or text conversation – perhaps
for GENBAND. “Working with QUOBIS
integration of the SIPPO WebRTC
applications. The SPiDR solution allows
the GE The se N
a
organizations to apply policies—such as data expensive security breaches. Educating them
Portability and Accountability Act. In nancial
an issue in the recent changes to the Telephone
to bring to market powerful WebRTC
Application Controller with GENBAND’s
service providers to leverage advanced
using R
erasure and archiving—that impact the business about EMM, including the bene ts of a
services, one large bank that implemented a
Consumer Protection Act. Second, when
solutions will further help our customers
SPiDRM WebRTC Gateway solution. These
communications services including video,
SIPPO W
persona only. is greatly increases the likelihood persona architecture, is key for minimizing
BYOD policy without a persona-capable EMM
an employee leaves the company, that work
create revenue-generating opportunities
newly combined solutions, which build on
voice, presence, shared address book, call
which p
that more employees will feel comfortable using those challenges and risks and maximizing
solution was hit with nes of more than $7
persona number stays with the business. As a
in the expanding web communications
the successful integration and deployment
history, instant messaging and collaboration
API for
their personal device at work, which means
BYOD’s bene ts in a more secure, scalable and
million a er auditors decided it wasn’t compliant
result, customers who have that number aren’t
ecosystem.”
of GENBAND and QUOBIS solutions in a
that are embedded natively in applications.
SPiDR W
the business will bene t more from BYOD as a
compliant fashion. n
QUOBIS has already successfully tested
with archiving and tracking laws.
frustrated by unreturned calls. Moreover, since
wide range of ecosystems, will allow the
The market-leading WebRTC Gateway offers
the pot e
imple m
applica Your WebRTC Tool Kit
Hosted UC Channel Partners: differe n
enviro
n
Have Power to Unleash SIPP O
(WAC)
continued from page 16....
manag
e
seamle s
and BS S
Hosted UC technology vendors may want to
SIPPO W
sell a user license and move-on to the next 3GPP a
prospective customer. Several vendors do not of adva
o er customers much in the way of additional identit y
management services which can lengthen the synchr o
sales cycle and add to a vendor’s costs. Examples manag e
of what might not be o ered by the Hosted
control
UC technology vendor are systems integration, variety
managed WAN, managed LAN, managed enterpr
security and so forth.
“It’s a
Partners are underused – Hosted UC channel of inte
g
partners can earn more commission selling applica
Hosted UC than is possible selling a PBX box. Chief M
because commissions are paid over the life of
solutio n
the installed service. is partially explains
than 1 0
why thousands of channel partners have added around
Hosted UC to complement their CPE portfolio. allows
While Hosted UC channel partners have good of cust o
technical and sales skills, they are almost always seamle s
de cient in indirect marketing skills. Partners deploy m
that are not generating leads with indirect comm
u
marketing are also earning less commission,
attributable to the indirect marketing skills Abou
de cit. Unable to generate leads the way a FROM
vendor does, channel partners will nd fewer EXPERI
prospects and personally close fewer sales. In leader i
other words, partners are underused, despite service
their vast resources and potential. Fixing this 80 cou SkylinkJS Javascript SDK for WebRTC n
indirect marketing skills imbalance will massively improv e
increase Hosted UC channel partners’ sales and scalabl enabled Web Applications
e
the industry’s Hosted UC sales.
GENB A
Vendor assets are unbalanced – Hosted
suppor t
UC technology vendors tend to be good at video s • Easy to use and scale
developing Hosted UC services. Partners are comm u
good at closing sales. When vendors spread
on pub • Works on Desktop and Mobile Browsers
their assets beyond engineering and operations lexible
to include indirect marketing and closing
IMS, e • Improved audio performance when compared
d
sales, resources can become stretched, maybe its cust to mobile browser implementations
o
unnecessarily so. Since a single vendor can increas
sign-up many channel partners there is good and att • Enhanced performance due to direct hardware
r
reason to equip partners with the tools necessary learn access to features such as VP8 acceleration
m
to close all Hosted UC sales. Partners as a
GENB
A
group will build sales faster than any Hosted UC • Improved audio performance when compared to
vendor’s direct sales force. Partners will then Abou
mobile browser implementations
takeover driving the Hosted UC industry from QUOB
double digit growth to triple digit growth, while in the • No dependency on any on-device browser or web-view d
bene ting the industry, vendors, partners and the comm • Easy to implement and use
u
customers all at the same time.
focus o
e Eastern Management Group is a global identit • Powered by the Temasys Skylink Platform
y
market research and technology consulting rm and en t
established in 1979. Hosted UC Go-to-Market in Vigo ,
consulting is one of EMG’s core practices. e the wo r
company provides services to more than 500 one of t
technology clients worldwide. John Malone is and de p
the Company President and a former AT&T after b e
executive. Reach us by contacting jmalone@ imple m
easternmanagement.com or visit us at www. more t h
easternmanagement.com n
can be