Page 15 - Telecom Reseller November December 2014

November/December 2014
Telecom Reseller 15
Ovum expects UC solutions to remain
a transformation as providers introduce new
services and revamp existing ones: Operators
diverse in 2015, despite consolidation
are revamping the hosted services that they have
long sold to enterprises, while also introducing a
new set of video services through partnerships,
acquisitions, and internal development.
AMeanwhile new providers are trying to
ccording to Ovum’s *2015 Trends- is consolidation around a few top vendors that term. his will create more market opportunity establish themselves through diferentiated
To-Watch report on Uniied enterprises will nearly always consider when for hosted communications services, but services and videoconferencing oferings that
Communications (UC), the market expanding or replacing their existing business will potentially complicate deployment and
are more tightly integrated with other types of
for UC solutions and services is undergoing a communications solutions. management.
communications solutions in use within the
transformation. Large enterprises and SMEs are At the same time, the market is large and ● Videoconferencing is becoming ubiquitous: enterprise.
turning to new ways of purchasing, deploying, diverse, and there will be plenty of opportunities A wide range of video-capable UC clients, Brian Riggs, principal analyst of enterprise
and managing business communications technology, and cloud-based communications for second- and third-tier players not only to exist but to thrive.
web-conferencing platforms, and consumer applications are now used in the workplace. End services at Ovum, says: “Enterprises considering UC solutions in 2015 will
services are among the root causes of this Hosted UC services are becoming users are more familiar with videoconferencing encounter a market undergoing considerable
transformation. Ovum has identiied the four ● mainstream, particularly among large sotware than ever before, and are demanding change. Video will become ubiquitous as
overarching trends in the UC market that will enterprises: Enterprises are no longer simply access to it.
consumerization, WebRTC, and other factors
have the biggest impact on businesses in 2015.
curious about cloud-based UC services, but are However, the sheer number of systems, make videoconferencing available from any
Uniied Communications 2015 Trends-to- ready to invest in them.
applications, and services that facilitate application and any device. Meanwhile UC
Watch:
In large enterprises, hosted UC services oten corporate videoconferencing is making services will become better enabled to support
● he market for UC solutions is, and will sit alongside premise-based solutions, either interoperability a signiicant challenge.
complex hybrid cloud deployment models.”
remain, diverse, despite consolidation: here
for a set transitional period or for the long
● Hosted videoconferencing is undergoing
More at www.ovum.com

snom extends

the capability

of its 7xx series

IP phones

by orders of

magnitude

S
nom technology, a leading developer of IP
desktop business phones, has extended the
capability of its 7xx series IP phones with
the D7 Expansion Module.
he module works with the snom 7xx series
and features 18 multi-colored LED keys which HELPING YOU GET THERE. GREATAMERICA.
can be programmed with every available
snom communications function: call waiting,
forwarding, park and blocking, music on hold, speed dial, auto redial on busy, conferencing,
multicast paging, intercom, extension
monitoring and much more.
he modern module is geared toward
executive assistants, call centers and other
call-intensive environments where users are
responsible for managing and monitoring large
call volumes.
he D7 is simple to set up and use. It is
powered by the host phone via USB and does GreatAmerica is committed to helping you achieve greater
not require any extra cabling, IP addresses or success by providing inancing solutions and complementary
administrative management. Users simply plug
the D7 into the host phone, and start assigning business services.
functions to the keys.
Users can daisy chain three D7 modules
together for a total of 54 functions. he high- • Innovative commercial equipment inancing solutions from the largest
resolution display provides a perfect visual private independent small-ticket equipment inance company in the U.S.
interface, which can be easily conigured and
labeled via the phone’s web interface or directly on the phone itself.
• Expertise to help you implement, inance, bill, and monitor your
Further, the buttons on the D7 are digitally managed services: voice, print, and IT
labeled, making for a cleaner, ultramodern
design for users.
• Fast and lexible inancing from a dedicated team of communications
“his is a very simple device that delivers
major capabilities that improve productivity and and IT professionals
eiciency,” said Tommy Lee, snom’s Director
of Partner Alliance. “It’s an absolute necessity
for those managing a large number of calls and
need to avoid bottlenecks.”
he D7, which works with snom’s UC edition
Lync qualiied phones as well as SIP-based
phones, comes in black and grey and is available
now for an MSRP of $139.
he module will also work seamlessly with
forthcoming IP handsets from snom in early www.greatamerica.com | 888.307.2641
2015.

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