Page 6 - Telecom Reseller SeptOct 2015
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6 Telecom Reseller September/October 2015

PATTERSON
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information in a tempo and volume that a services without having to worry about enabling cloud partner:
smaller operation can handle, along with the The focus on price is short sighted the conference participants’ underlying networks ● Plug-and-play simplicity and reliability.
tools needed to put that information to use.”
and technologies.
 e cloud solution should accelerate both 
What we acknowledged back then has
compared to the total cost of VaaS is a great alternative for businesses that in-o ce and remote employee adoption of the 
been con rmed by experts at Deloitte and want full corporate video capability without capabilities needed to maximize productivity and 
Gartner. Deloitte’s 2015 report on midmarket ownership for a cloud solution.
the need to invest in infrastructure, ongoing satisfaction.
 rms showed that midmarket companies have expertise or resources to maintain and upgrade ● Extensive accessibility and interoperability. 
been investing quicker than years past to boost features over time.
 e cloud solution should be able to support any 
competitiveness and productivity.
relationship, the depth or lack thereof support A predictable, high-quality VaaS experience protocol, any video conferencing system, and any 
To maintain productivity and a competitive provided, ability to upgrade services and can save clients time and money, and drive desktop or mobile device in any location.
advantage, many IT managers are turning to
the cloud and its many options. What these IT equipment, and scalability and agility.
Picking cloud services based on price is like optimal levels of user adoption and return
on investment. Video can bring customers, ● Utility pricing.  e pay-as-you-go model reduces risk of investing in deep initial upfront 
managers are quickly  nding out is that there is a buying a cheap pickup truck without a thorough suppliers and key stakeholders under a costs and provides a smooth predictable cost of 
wide range of cloud services, support options and inspection and without considering your long- common, secure business-to-business video scaling as the business grows.
even types of clouds that are now available.
term transportation needs. Just as a cheap pickup community. However, there are many elements ● Security knowledge. A cloud partner 
A recent study of midmarket executives, IT truck may get you where you need to be in the that need to be carefully considered before
should show knowledge of UC (Voice, Video, 
directors and managers showed that nearly nine short run, the frequent cost of repairs and lack of etc.) security issues and have a process in place
out of 10 believe that cloud computing is the  exibility can make for a short, bumpy ride.
to deal with current security concerns as well as 
future model of IT for midmarket organizations. A more holistic evaluation of your cloud VaaS is a great alternative
proactively deal with new and unforeseen issues. 
More results showed that:
provider based on your short-term and long-term Key concerns can be mitigating toll fraud, call/ 
 e top three concerns for implementing the needs, considering their ability to enable business for businesses that want full session hijacking, denial of service risks, enabling 
cloud are security (55 percent), legal compliance agility and scale is key. Just like a tuned-up truck remote connections without a VPN, etc.
(38.5 percent) and privacy (37 percent). Of is more likely to get you to your destination, so corporate video capability without the Are you planning to implement video at the 
concern to only one in three of those surveyed: too can the right cloud provider help you meet desktop or in the contact center?
performance and reliability.
present and anticipated needs.
need to invest in infrastructure,
Have you investigated VaaS as a solution? 
Slightly more than half of those surveyed feel  e right provider can ensure a successful What applications are you looking to host on the 
their in-house IT team can implement a cloud uni ed communications implementation, Cloud? ■
strategy on their own.
including the fast-growing area of video. making the right choice for the right partner. Follow me on Twitter at @Pat_Patterson_V
Top bene ts are disaster avoidance/business Bringing video into the work space builds team According to Gartner’s recent study, which
TELECOMReseller 
continuity (72 percent), followed by  exibility
collaboration, supports customers who need help showed that video is gaining traction in the midmarket, there are three main things to 
(70 percent), scalability (70 percent), lower total cost of ownership (57 percent), which was the and brings value to stakeholder relationships.  e right cloud provider will enable a contact center consider when selecting a VaaS provider for the 
subject of last month’s blog, and  nally Op-Ex (52 to o er omni-channel support to its inquiring midmarket:
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percent).
customers looking for help by chat, email, phone ● Excellent customer service and support
Call: 360 260-9708
And the top criteria for choosing a particular or video.
● Simpli ed service solution management and Toll Free: 800 667-8965 
cloud partner? Price.  e focus on price is short Video is low hanging fruit in the area of maintenance
Fax: 360 260-9726 
sighted compared to the total cost of ownership midmarket cloud use. Midmarket companies are ● Transparent and competitive total cost of Web: www.telecomreseller. 
for a cloud solution. Key considerations also turning to Video as a Service (VaaS) to enable ownership
com/avayaextra
include the hidden costs of managing a cloud
employee collaboration and customer-facing
● Also worth considering when choosing a









































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